TikTok Strategy Lead — Real-Time Bets & Culture

Complex NTWRK; New York (NY); On-site; USD 45,000 - 59,000; Full time

Job summary

Complex Bets is a dynamic content unit within Complex, focused on sports betting, predictive markets, and internet culture. You will develop and refine the TikTok voice, produce content that educates and entertains, and drive audience engagement across fast-moving topics and major events.

Join a team that translates betting lines and market movements into digestible, platform-first content, while collaborating with editorial, video, design, and partnerships to scale reach and impact.

Qualifications

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Proficiency in TikTok platform strategy, audience growth, and engagement optimization.

Responsibilities

• Develop, refine, and oversee the voice of Complex Bets across TikTok, with judgment on sports betting and internet culture.
• Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and engagement.
• Identify and capitalize on trending narratives, creating content around major sporting events and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the Complex Bets voice.
• Translate betting lines, futures, prop bets, and data into engaging TikTok content.
• Own content pegs across NFL, NBA, MLB, NHL, UFC, college sports, soccer and emerging markets.
• Work with editorial, video, design, commerce, partnerships, and events teams for TikTok-first campaigns.

Skills

Social media

Editorial

Sports media

Content experience

Tools

Adobe Creative Suite

Premiere Pro

CapCut

Job description

Complex Bets is a dynamic content unit within Complex, focused on sports betting, predictive markets, and internet culture. You will develop and refine the TikTok voice, produce content that educates and entertains, and drive audience engagement across fast-moving topics and major events.

Join a team that translates betting lines and market movements into digestible, platform-first content, while collaborating with editorial, video, design, and partnerships to scale reach and impact.