Freelance TikTok Strategist, Complex Bets

Complex NTWRK; New York (NY); On-site; USD 45,000 - 59,000; Full time

Job summary

Complex Bets is a dynamic content unit within Complex, focused on sports betting, predictive markets, and internet culture. You will develop and refine the TikTok voice, produce content that educates and entertains, and drive audience engagement across fast-moving topics and major events.

Join a team that translates betting lines and market movements into digestible, platform-first content, while collaborating with editorial, video, design, and partnerships to scale reach and impact.

Qualifications

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Proficiency in TikTok platform strategy, audience growth, and engagement optimization.

Responsibilities

• Develop, refine, and oversee the voice of Complex Bets across TikTok, with judgment on sports betting and internet culture.
• Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and engagement.
• Identify and capitalize on trending narratives, creating content around major sporting events and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the Complex Bets voice.
• Translate betting lines, futures, prop bets, and data into engaging TikTok content.
• Own content pegs across NFL, NBA, MLB, NHL, UFC, college sports, soccer and emerging markets.
• Work with editorial, video, design, commerce, partnerships, and events teams for TikTok-first campaigns.

Skills

Social media

Editorial

Sports media

Content experience

Tools

Adobe Creative Suite

Premiere Pro

CapCut

Job description

Company And Culture

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

Company And Culture

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

What You'll Do

• Develop, refine, and oversee the voice ofComplex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
• Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.
• Identify and capitalize on trending sports, betting, and prediction market narratives, creating content around major sporting events, market swings, cultural moments, and internet discourse.
• Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
• Surface and pitch viral betting storylines, sports narratives, predictive market movements, and social-first content opportunities to editorial and social teams.
• Translate betting lines, futures, prop bets, prediction markets, and sports data into engaging, digestible TikTok content.
• Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
• Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.
• Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
• Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.
• Create reactive social content during live sporting events and major betting moments, often in real time.
• Participate in editorial, content, and social brainstorms, helping shape the broader voice and strategy of Complex Bets.
• Track analytics, audience behavior, platform trends, and betting-related social performance, regularly sharing insights and best practices.
• Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.
• Leverage AI tools and emerging technologies to streamline content production, trend identification, audience insights, and creative development.
• Appear on camera as a personality and analyst for TikTok content when appropriate.
• Develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement.
• Manage freelancers, creators, contributors, and interns as needed.

Who You Are

• 2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
• Deep understanding of the Complex brand, audience, and voice.
• Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
• Passion for sports, internet culture, and real-time conversation.
• Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
• Ability to quickly identify emerging narratives and trends before they reach peak virality.
• Excellent writing, editing, communication, and decision-making skills.
• Comfortable appearing on camera and developing a personal presence within content.
• Willingness to work nights, weekends, and holidays during major sporting events and tentpole moments.
• Strong understanding of responsible gaming guidelines and sports betting compliance considerations.
• Extensive knowledge of major sports leagues, athletes, sports media personalities, and online sports communities.
• Familiarity with prediction market platforms, odds movement, market sentiment, and betting-related social conversation.
• Ability to work cross-functionally and independently in a fast-paced environment.
• Self-starter with strong organizational and project management skills.
• Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools.
• Core Competencies: Entrepreneurial mindset, Deep understanding of sports culture and internet behavior, Strategic and analytical thinker, Audience-first decision maker, Strong news judgment, Creative storyteller, Action-oriented, Results-driven, Innovative and trend-forward, Thrives in fast-moving, real-time environments, Ability to anticipate cultural and market conversations before they break.

$280 - $280 a day

The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.