TikTok Strategy Lead — Beauty & Social Commerce

Industrial Color; El Segundo (CA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

FSA/HSA benefits

Employee discounts

Job summary

Industrial Color is seeking a hands-on, TikTok-native strategist to support a global beauty client across both global and U.S. teams.

The role requires deep knowledge of content, creators, affiliates and social commerce on TikTok, and the ability to translate that into strategies for brand relevance and commercial performance. Onsite in El Segundo three days per week, with a hybrid work model and competitive benefits.

Qualifications

• 5+ years of relevant experience or an equivalent level of highly relevant expertise.
• Strong professional experience with TikTok content, creators, affiliates and social commerce.
• Beauty experience strongly preferred, particularly within color cosmetics or skincare.
• Experience within an indie, challenger, fast-growth or digitally native brand strongly preferred.
• Working knowledge of TikTok Shop and creator-led commerce.
• Ability to connect cultural and platform insights with creative and commercial opportunities.
• Comfortable operating both strategically and hands-on in a fast-moving environment.
• Strong communication, presentation and cross-functional collaboration skills.

Responsibilities

• Transform traditional brand content into work created specifically for TikTok.
• Develop content approaches built around hooks, consumer tensions and platform-native storytelling.
• Identify emerging formats, behaviors and opportunities on TikTok.
• Partner with creative, marketing and content teams to develop and execute TikTok-native concepts.
• Identify creators and communities driving beauty culture and product discovery.
• Develop scalable approaches to creator and affiliate activation.
• Strengthen the connection between content, creators, TikTok Shop and conversion.
• Recommend opportunities across product selection and content formats.
• Bring TikTok and creator insights into product development conversations.
• Translate fast-moving TikTok trends into actionable recommendations.

Skills

TikTok content strategy

Creator ecosystem

Affiliates and social commerce

Cross-functional collaboration

Beauty industry knowledge

Tools

TikTok Shop

Job description

Industrial Color is seeking a hands-on, TikTok-native strategist to support a global beauty client across both global and U.S. teams.

The role requires deep knowledge of content, creators, affiliates and social commerce on TikTok, and the ability to translate that into strategies for brand relevance and commercial performance. Onsite in El Segundo three days per week, with a hybrid work model and competitive benefits.