TikTok Shop LIVE Host - In-Studio

Common Thread Collective; Costa Mesa (CA); On-site; USD 57,000 - 81,000; Full time

Benefits offered by this job

Growth opportunities across 50+ brands

All products, equipment, and studio is

Job summary

Common Thread Collective is seeking a TikTok Shop LIVE Host to be the on-camera face of our brands from our Costa Mesa studio. You will craft and perform engaging live streams that blend entertainment with sales, featuring fast demos, audience interaction, and recurring segments.

You’ll require a high-energy, personable on-camera presence, comfort with improvisation, and a track record of engaging audiences and driving conversions.

Qualifications

• Experience hosting TikTok Shop live streams or similar on-camera sales.
• Strong on-camera presence with high energy.
• Ability to improvise while following a brief.
• Excellent audience engagement and retention.

Responsibilities

• Host scheduled TikTok Shop live streams from our Costa Mesa studio.
• Engage chat, answer questions, handle objections, and drive engagement.
• Meet sales and engagement targets with bonus incentives.
• Collaborate with live ops to refine pitches weekly.

Skills

Live streaming

TikTok Shop experience

On-camera performance

Content creation

Job description

A TikTok Shop LIVE Host at CTC is the on-camera face of the brands we work with, hosting live shopping streams from our Costa Mesa studio. You combine four skill sets in one role: Creator, Entertainer, Salesperson, and Operator. Your job is to hold attention long enough to turn entertainment into commerce. We are looking for hosts who can run a show, rather than repeat the product, the discount, and "click the basket" on a loop. You will start with one brand, and strong performers will be offered ongoing work across our roster of 50+ brands.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say "no" appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

NECESSARY SKILLS

LIVE SHOW HOSTING

• You host scheduled TikTok Shop live streams from our studio, building a show with fast demos, challenges, audience voting, giveaways, timed offers, and recurring segments that give viewers a reason to stay even when they are not ready to buy

ON-CAMERA PRESENCE

• You are natural on camera with a high-energy, personable style

PRODUCT DEMONSTRATION

• You demonstrate products and share key benefits naturally and authentically

REAL-TIME IMPROVISATION

• You follow a brief while improvising in real time when comments, inventory, or offers change

AUDIENCE ENGAGEMENT

• You engage chat, answer questions, handle objections, and keep energy high from open to close

PERFORMANCE ACCOUNTABILITY

• You hit sales and engagement goals tied to bonus incentives and review performance with our live ops team to refine pitches, segments, and pacing week over week

RELIABILITY

• You are consistently reliable and show up prepared to be the face of a repeatable show, with reliable transportation to our Costa Mesa studio

NEXT-LEVEL SKILLS

TIKTOK SHOP / SOCIAL COMMERCE EXPERIENCE

• You bring experience with live streaming, TikTok Shop, or on-camera sales

CONTENT CREATION BACKGROUND

• You have experience with UGC, content creation, or on-camera performance

DOMAIN

MANAGEMENT

• This role does not have direct reports

ORIENTATION

• This role is client-facing. You are the on-camera face of the brands we work with during live streams

FOCUS

• IC | Days & Weeks: You prepare for and run scheduled live sessions, refining pitches, segments, and pacing week over week

LOCATION

• In-studio: You film on site at CTC's space in Costa Mesa, CA. Open to candidates in Orange County and LA

SCHEDULE

• 5–10 hours per week, with consistent availability for recurring weekly streams
• Start date: November 2026

WHAT'S IN IT FOR ME?

COMPENSATION

• $50 hourly base rate, plus performance bonus incentives tied to sales and engagement goals
• Employment Type | Contract, on site, Associate seniority level

BUT WAIT, THERE'S MORE!

• GROWTH OPPORTUNITY | You start with one brand. Strong performers will be offered ongoing work across our roster of 50+ brands
• MATERIALS | All products, equipment, and studio setup provided

About Us

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions, from recruiting, to hiring, to raises, to promotions, to how we spend our time and money, in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

• We Set the Standard
• We Are Driven To Increase Value
• We Create an Environment of Excellence

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered "Consumers" under the CCPA and from whom we collect "Personal Information" as described in the CCPA ("Consumers"). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 ("CCPA"). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.