TikTok LIVE Host

Cadence; Los Angeles (CA); On-site; USD 28,000 - 34,000; Part time

Job summary

Cadence is seeking an on-camera TikTok LIVE Host to sell our hydration lineup from a dedicated Los Angeles studio. You will lead engaging two-hour streams, learn products deeply, run live deals, and interact with a fast-moving comment feed to drive sales.

This role requires high energy, improvisation skills, and the ability to work on-site several nights per week, with a clear path to full-time for top performers. Competitive base pay plus commission and bonuses.

Qualifications

• 1+ year hosting LIVE shopping or on-camera selling: TikTok Shop, Whatnot, Amazon Live, QVC/HSN, Instagram or YouTube Live.
• Proven sales results you can show: GMV, conversion, or clear metrics.
• Ability to host for 2+ hours without a script with high energy and focus.
• Flexible availability, including weekends and launch events.
• Able to work on-site at our Los Angeles studio and taste demo beverages.

Responsibilities

• Host TikTok LIVE shopping shows several times per week, energetic and on-brand from open to close.
• Demo products on camera: mix, pour, taste, compare flavors, explain ingredients and use cases clearly.
• Sell with intent: pin products, call out offers, run flash sales and LIVE-only deals.
• Read the room: respond to comments, answer questions in real time, adjust pacing.
• Run giveaways and engagement moments within TikTok rules and co-host with guests.
• Prepare run-of-show, master product knowledge, check studio setup, and warm up audiences before going live.
• Review LIVE analytics after shows and optimize formats, offers, and show times.

Skills

On-camera hosting

Sales-driven

Improvisation

High energy on camera

Flexible schedule

On-site in LA

Tools

TikTok Shop

Job description

Role snapshot

Cadence is hiring an on-camera TikTok LIVE Host to sell our hydration lineup live on TikTok Shop, paid an hourly base plus a competitive commission on the sales you drive.

• Title: TikTok LIVE Host
• Company: Cadence Performance LLC
• Location: Los Angeles, CA — on-site at our LIVE studio
• Employment type: Part-time, hourly, non-exempt (W-2), with a path to full-time
• Reports to: Head of TikTok Shop
• Base pay: 20–25 per hour, based on experience
• Commission: Competitive commission rate on LIVE sales
• Schedule: Flexible; shows run during peak TikTok traffic hours

About Cadence and the role

Cadence makes hydration and electrolyte products for people who train, work and live hard. We're building TikTok Shop into one of our biggest sales channels, and LIVE shopping is the center of that plan.

We've built a dedicated LIVE studio in Los Angeles and are launching new products this fall, including Orange Soda and Sleep Hydration. We need a host who can turn a two-hour stream into a show people stay for, and a show that sells.

This is not a read-the-script job. You'll be the face and voice of Cadence on TikTok several nights a week. You'll learn our products cold, run flash deals and giveaways, handle a fast comment feed, and help shape the format as we scale. Hit your numbers and your commission grows with every tier.

Why this role:

• Competitive commission on the LIVE sales you drive
• A professional studio, lighting and production support — you just bring the energy
• Early seat on a channel that’s scaling, with room to grow into lead host or LIVE program manager
• Direct access to leadership; our CEO and team regularly join shows as guests

Responsibilities

On air

• Host TikTok LIVE shopping shows several times per week, energetic and on-brand from open to close
• Demo products on camera: mix, pour, taste, compare flavors, and explain ingredients and use cases clearly
• Sell with intent: pin products, call out offers, run flash sales, bundles, countdowns and LIVE-only deals
• Read the room: respond to comments by name, answer product questions in real time, and pivot when viewership dips
• Run giveaways and engagement moments (likes goals, share-to-unlock, follower milestones) within TikTok rules
• Co-host smoothly with guests, including Cadence leadership, athletes and creators

Before the show

• Prep a run-of-show for every LIVE: segments, offers, product order, hooks and talking points
• Master product knowledge across the full lineup, including new launches and seasonal flavors
• Check studio setup with production: lighting, audio, product display, pricing and pinned listings
• Warm up the audience with short-form teaser posts before going live

After the show

• Review LIVE analytics after every show: GMV, viewers, view duration, conversion and follower growth
• Turn those insights into action: test new formats, offers, hooks, product order and show times, and keep what works
• Own the channel's growth over time, bringing a clear point of view on what to change week to week
• Pull and flag the best moments from each show for short-form clips and paid ads
• Share audience feedback and product questions with the TikTok Shop and product teams

Launches and special events

• Help plan and run LIVE events for new product launches
• Host and facilitate shows with special guests, including athletes, creators and partners
• Support LIVEs with our CEO and Founder: prep the run-of-show, guide the flow on air and keep the selling moments on track

Compliance and brand

• Follow TikTok Shop and TikTok LIVE community guidelines at all times
• Make only approved product claims; no medical, disease or unapproved health claims
• Disclose promotions and giveaway terms clearly, consistent with FTC guidance
• Represent Cadence professionally on air and on your own social channels

What we're looking for

Required

• 18 or older (TikTok's minimum age to host LIVE)
• 1+ year hosting LIVE shopping or on-camera selling: TikTok Shop, Whatnot, Amazon Live, QVC/HSN, Instagram or YouTube Live
• Proven sales results you can show: replays, GMV or conversion screenshots, or references who can confirm them
• Ability to hold high energy and focus on camera for 2+ hours without a script
• Quick, natural improv: handles questions, dead air, trolls and technical hiccups without losing the room
• Flexible availability to go live during peak TikTok traffic hours, including occasional weekends and launch events
• Able to work on-site at our Los Angeles studio
• Comfortable tasting, mixing and demoing beverage products on camera

Preferred

• Hands-on TikTok Shop experience: LIVE Manager, pinning products, flash deals, LIVE analytics
• Background or genuine passion for fitness, sports, endurance, wellness or nutrition
• An existing personal following on TikTok or Instagram (not required, but a plus)
• Experience co-hosting or interviewing guests on air
• Basic content skills: filming and editing short-form clips in CapCut or similar
• Bilingual English/Spanish

The kind of person who thrives here

• Seller first, entertainer second: you know the show exists to convert
• Coachable and data-curious; you watch your own replays and want the numbers
• Reliable: you show up early, prepped, and never miss a scheduled stream
• Warm and genuine on camera; viewers feel like they know you

Compensation

You earn a guaranteed hourly base for every hour worked, including prep, plus commission and monthly bonuses tied to LIVE sales.

Base pay: 20–25 per hour, based on experience. Base covers on-air time, show prep, studio setup and post-show review.

Commission: Competitive commission rate on the LIVE sales you drive, with rates that increase as you hit higher sales levels. Plus monthly performance bonuses for strong results.

Schedule

Schedule: Flexible, on-site in Los Angeles. Hosts go live during peak TikTok traffic hours, with time before each show to prep and after to review. Launch events and special shows are scheduled in advance.

What success looks like

You’ll be measured on sales first, then on the audience you build and how reliably you run the show.

• Sales: consistently strong and growing GMV per LIVE hour
• Conversion: more viewers turning into buyers over time
• Retention: people staying longer in every show
• Reach: growing viewers and followers on the Cadence LIVE channel
• Continuous improvement: insights from every show turned into changes that move the numbers
• Reliability: every scheduled show starts on time and runs smoothly
• Compliance: zero TikTok policy or product-claim issues

Equal opportunity

Cadence Performance LLC is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

We will consider qualified applicants with arrest and conviction records in accordance with the Los Angeles Fair Chance Initiative for Hiring, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

We provide reasonable accommodations for applicants with disabilities. Contact us if you need one at any stage of the process.