Affiliate Manager - Oral Care

Procter & Gamble; United States; Hybrid; USD 91,000 - 117,000; Full time

Job summary

Procter & Gamble is seeking an Affiliate Manager, Crest, to grow affiliate and social commerce programs that convert creator activity into incremental digital revenue.

You will own TikTok Shop growth, build an affiliate sampling program, recruit top creators, and manage networks for Oral‑B, Crest Whitening, and Paste. The role includes retailer activation with Target and Amazon and a forward‑looking TikTok Live strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
• 2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing, preferably in consumer goods.
• Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
• Hands-on knowledge of TikTok Shop and social selling platforms; experience with TikTok Live or other live-shopping formats is a plus.

Responsibilities

• Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
• Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
• Recruit, onboard, and cultivate a best-in-class affiliate roster, building durable relationships with high-potential creators.
• Build dedicated affiliate networks by business form, including Oral‑B, Crest Whitening, and Paste, to improve relevance and scale.
• Develop and launch the Target affiliate program ahead of retailer go-live, coordinating requirements, creator readiness, and activation plans.
• Upgrade the quality and productivity of the Amazon affiliate program, improving creator selection, engagement, content quality, and sales contribution.
• Define and test the role of TikTok Live and emerging social commerce formats, translating learnings into scalable playbooks.
• Establish program goals, reporting, and optimization routines that connect affiliate activity to incremental digital commerce revenue.
• Partner across brand, media, sales, digital commerce, retailer, agency, and platform teams to deliver overall Social for Sales goals for Crest.
• Operate with disciplined stewardship, ensuring programs follow applicable P&G policies, platform requirements, and disclosure standards.

Skills

Affiliate marketing

Creator marketing

Social commerce

Digital performance marketing

TikTok Shop

Retailer activation

Creator recruitment

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, Ecommerce, or related field

Tools

TikTok Shop

TikTok Live

Job description

Job Location: MASON BUS AND INNOVATION CTR

The Affiliate Manager, Crest leads the development and growth of affiliate and social commerce programs that convert creator activity into incremental digital commerce revenue. This role combines strategy, creator community development, retailer activation, and hands‑on program management—owning TikTok Shop growth, affiliate sampling, network recruitment, program quality, and emerging social commerce opportunities across Crest and Oral‑B forms.

To be successful in this role, we’re looking for a leader who is adept at defining and delivering:

• A clear affiliate growth strategy that connects creator recruitment, content supply, platform activation, and digital commerce outcomes.
• A scalable affiliate sampling program that accelerates creator activation and builds a consistent pipeline of high‑quality content.
• Dedicated affiliate networks by business form, including Oral‑B, Crest Whitening, and Paste, with tailored recruitment and cultivation plans.
• Strong retailer and platform programs across TikTok Shop, Target, and Amazon, with clear launch plans, operating rhythms, and performance expectations.
• A forward‑looking role for TikTok Live and emerging social commerce formats within Crest’s broader Social for Sales strategy.

Key Responsibilities

• Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
• Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
• Recruit, onboard, and cultivate a best‑in‑class affiliate roster, building durable relationships with high‑potential creators.
• Build dedicated affiliate networks by business form, including Oral‑B, Crest Whitening, and Paste, to improve relevance and scale.
• Develop and launch the Target affiliate program ahead of retailer go‑live, coordinating requirements, creator readiness, and activation plans.
• Upgrade the quality and productivity of the Amazon affiliate program, improving creator selection, engagement, content quality, and sales contribution.
• Define and test the role of TikTok Live and emerging social commerce formats, translating learnings into scalable playbooks.
• Establish program goals, reporting, and optimization routines that connect affiliate activity to incremental digital commerce revenue.
• Partner across brand, media, sales, digital commerce, retailer, agency, and platform teams to deliver overall Social for Sales goals for Crest.
• Operate with disciplined stewardship, ensuring programs follow applicable P&G policies, platform requirements, and disclosure standards.

Job Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
• 2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing, preferably in consumer goods.
• Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
• Hands‑on knowledge of TikTok Shop and social selling platforms; experience with TikTok Live or other live‑shopping formats is a plus.
• Understanding of retailer affiliate ecosystems, including Amazon and emerging retailer programs such as Target.
• Strong creator recruitment, community management, relationship‑building, and program cultivation capabilities.
• Ability to segment creator networks and tailor activation strategies by brand, product form, audience, and retailer.
• Strong analytical and commercial skills, with the ability to connect creator activity, content performance, conversion, and revenue.
• Excellent communication, leadership, and collaboration skills, with the ability to influence cross‑functional teams and external partners.
• Independent operator who thrives in ambiguity, moves quickly, challenges established approaches, and builds new capabilities from the ground up.
• Passion for creators, commerce, and emerging social platforms, with a strong bias toward experimentation and scalable growth.
• Ability to work a hybrid schedule in the Cincinnati, OH‑based office.

At P&G we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. P&G participates in E‑Verify. Qualified individuals will not be disadvantaged based on being unemployed. P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000161162

Starting Pay / Salary Range

$90,700.00 - $116,500.00 / year

Company Overview

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.