Affiliate Growth Lead: Creator Networks & TikTok Shop (Hybrid)

Procter & Gamble; United States; Hybrid; USD 91,000 - 117,000; Full time

Job summary

Procter & Gamble is seeking an Affiliate Manager, Crest, to grow affiliate and social commerce programs that convert creator activity into incremental digital revenue.

You will own TikTok Shop growth, build an affiliate sampling program, recruit top creators, and manage networks for Oral‑B, Crest Whitening, and Paste. The role includes retailer activation with Target and Amazon and a forward‑looking TikTok Live strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, Ecommerce, or a related field.
• 2–5 years of experience in affiliate marketing, creator marketing, social commerce, ecommerce, or digital performance marketing, preferably in consumer goods.
• Demonstrated experience building or scaling affiliate, ambassador, or creator programs that drive measurable digital commerce outcomes.
• Hands-on knowledge of TikTok Shop and social selling platforms; experience with TikTok Live or other live-shopping formats is a plus.

Responsibilities

• Own TikTok Shop growth, including creator community management, affiliate recruitment, activation, and ongoing performance improvement.
• Stand up and manage an affiliate sampling program that accelerates product trial, creator participation, and content generation.
• Recruit, onboard, and cultivate a best-in-class affiliate roster, building durable relationships with high-potential creators.
• Build dedicated affiliate networks by business form, including Oral‑B, Crest Whitening, and Paste, to improve relevance and scale.
• Develop and launch the Target affiliate program ahead of retailer go-live, coordinating requirements, creator readiness, and activation plans.
• Upgrade the quality and productivity of the Amazon affiliate program, improving creator selection, engagement, content quality, and sales contribution.
• Define and test the role of TikTok Live and emerging social commerce formats, translating learnings into scalable playbooks.
• Establish program goals, reporting, and optimization routines that connect affiliate activity to incremental digital commerce revenue.
• Partner across brand, media, sales, digital commerce, retailer, agency, and platform teams to deliver overall Social for Sales goals for Crest.
• Operate with disciplined stewardship, ensuring programs follow applicable P&G policies, platform requirements, and disclosure standards.

Skills

Affiliate marketing

Creator marketing

Social commerce

Digital performance marketing

TikTok Shop

Retailer activation

Creator recruitment

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, Ecommerce, or related field

Tools

TikTok Shop

TikTok Live

Job description

Procter & Gamble is seeking an Affiliate Manager, Crest, to grow affiliate and social commerce programs that convert creator activity into incremental digital revenue.

You will own TikTok Shop growth, build an affiliate sampling program, recruit top creators, and manage networks for Oral‑B, Crest Whitening, and Paste. The role includes retailer activation with Target and Amazon and a forward‑looking TikTok Live strategy.