TikTok Creative Strategy Lead

Hellofresh; Berlin (NH); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

HelloFresh-subsidized pension scheme

Savings on your weekly HelloFresh box

Discount schemes with corporate perks

Job summary

HelloFresh is rebuilding its paid social engine around TikTok, focusing on native, platform-native concepts and a fast-paced, data-driven creative process. This role ensures a continuous pipeline of testable, on-brand ideas for TikTok, Pinterest and Snap, coordinating with editors, production partners, and creators to maintain velocity and creative diversity.

You will own briefing from brand strategy to execution, push for strong hooks, and close the loop weekly with performance data to ground

Qualifications

• 5+ years in paid social creative strategy at high-spend D2C, subscription, or performance-led brand.
• Deep hands-on TikTok creative fluency — understand Spark Ads, TikTok Creative Exchange, and fast iteration cycles.
• Strong ability to read performance data and defend or kill concepts based on numbers.
• Experience working hands-on with editors, producers, and creators; familiarity with creative analytics tools a plus.
• Solid understanding of how TikTok rewards native creative and diversity in briefing strategy.
• Comfort coordinating with Brand, Influencer, and external partners without direct authority.

Responsibilities

• Concept development and briefing: Translate brand foundation into briefs for TikTok-first video, UGC, Spark Ads, and creator partnerships.
• Creative pipeline orchestration: Manage briefs from concept to source and match production partners based on needs.
• Hands-on collaboration with editors and producers: Push back on first drafts, defend hooks, own final execution of assets.
• Performance-to-brief feedback loop: Mine ad-level data to identify what's working and inform next sprints.
• Format and source diversification: Drive video-first, UGC-style and Spark Ads; adapt concepts per platform.

Skills

TikTok creative fluency

Data-driven decision making

Collaboration with editors/producers

Creative analytics tools

Platform-native strategy

Cross-functional coordination

Tools

TikTok Creative Exchange

Spark Ads

Motion/Smartly

Job description

HelloFresh is rebuilding its paid social engine around TikTok, focusing on native, platform-native concepts and a fast-paced, data-driven creative process. This role ensures a continuous pipeline of testable, on-brand ideas for TikTok, Pinterest and Snap, coordinating with editors, production partners, and creators to maintain velocity and creative diversity.

You will own briefing from brand strategy to execution, push for strong hooks, and close the loop weekly with performance data to ground