Global Head of Paid Social Creative Strategy

Hellofresh; New York (NY); On-site; USD 193,000 - 254,000; Full time

Benefits offered by this job

401k with company match

Generous PTO and sabbatical

Parental leave

Health benefits

Tuition reimbursement

Employee discounts

ERGs

Job summary

HelloFresh seeks a senior leader to own global paid social creative strategy across Meta, TikTok, and YouTube for HelloFresh and related brands. You will set strategy, lead a team, and oversee execution from briefs to localization, ensuring brand consistency and performance.

You'll manage the creative pipeline, partnerships, and data-driven optimization, driving volume, quality, and efficiency across markets while aligning with growth and brand goals.

Qualifications

• 7+ years in paid social or performance creative strategy, including leading teams.
• Experience briefing and reviewing UGC, creator content, and short-form video at volume.
• Proven track record building and developing a team of strategists and setting standards across markets.
• Experience planning volume across internal and external creative sources, and running global reporting.

Responsibilities

• Global creative strategy: set paid social strategy and testing roadmap across markets and channels.
• Leading the creative pipeline from concept to production partner; ensure volume and timing targets.
• Own the brief standards for static, video, UGC, and partnerships ads with measurable success criteria.
• Localization: adapt global concepts for local markets while keeping brand and local claims compliant.
• Own performance reviews and weekly data readouts to inform briefs and iterations.
• Manage agency and influencer partnerships and budgets.

Skills

Paid social strategy

Team leadership

Data-driven decisions

Brief reviews

UGC briefing

Multi-market experience

Performance analytics

Tools

Smartly

Meta Ads Manager

Job description

HelloFresh seeks a senior leader to own global paid social creative strategy across Meta, TikTok, and YouTube for HelloFresh and related brands. You will set strategy, lead a team, and oversee execution from briefs to localization, ensuring brand consistency and performance.

You'll manage the creative pipeline, partnerships, and data-driven optimization, driving volume, quality, and efficiency across markets while aligning with growth and brand goals.