TikTok-First Creative Strategist

Hellofresh; Berlin (NH); Hybrid; USD 78,000 - 123,000; Full time

Benefits offered by this job

Pension scheme (HelloFresh)

HelloFresh box discounts

Corporate benefits (Vorteier)

Headspace access

Spill access

Gym access

Urban Sports Club

Flexible hybrid model

Sabbatical leave

Travel perks

HelloFresh Academy

Job summary

HelloFresh is rebuilding its paid social engine for TikTok and emerging platforms, turning brand strategy and data into a steady queue of native, testable concepts. This role ensures the media team always has the right ideas in the pipeline.

You’ll own the brief-to-brief-to-execution loop, collaborating with editors and producers, and translating performance signals into stronger creative strategies across Pinterest, Snap pilots, and future channels.

Qualifications

• 5+ years in paid social creative strategy for high-spend brands.
• Direct experience briefing and reviewing UGC, creator content, and short-form video.
• Strong understanding of TikTok native concepts and performance indicators.

Responsibilities

• Concept development and briefing for TikTok-first video, UGC, Spark Ads, and creator partnerships.
• Own the creative pipeline from brief to production partner selection.
• Collaborate with editors and producers to refine assets and hooks.
• Mine ad-level data to refine briefs and sprint direction weekly.
• Drive platform-fit strategy for Pinterest and Snap pilots.

Skills

Paid social strategy

TikTok creative fluency

Creative instincts

Hands-on with editors

Data-driven decisions

Cross-functional collaboration

Tools

Motion

Smartly

Job description

HelloFresh is rebuilding its paid social engine for TikTok and emerging platforms, turning brand strategy and data into a steady queue of native, testable concepts. This role ensures the media team always has the right ideas in the pipeline.

You’ll own the brief-to-brief-to-execution loop, collaborating with editors and producers, and translating performance signals into stronger creative strategies across Pinterest, Snap pilots, and future channels.