Senior Social Creative Lead - TikTok & Lo-Fi

Publicis Groupe; Birmingham (MI); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Tuition reimbursement

Parental and family care leave

Job summary

Digitas seeks an Associate Director, Social Creative to lead a team of content creators in developing social-first, lo-fi content primarily for TikTok, while collaborating with strategists, clients, and leadership. You will mentor junior talent and ensure content aligns with brand goals and fast-changing internet culture.

You’ll guide production from concept to post-copy, stay ahead of trends, and contribute to new business pitches when needed, within a performance-driven agency environment.

Qualifications

• 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
• Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
• Proficiency in video editing software, including in-app editing tools and Premiere.
• Nice to have: experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• A proven track record of creating content that resonates with audiences and reflects brand identities.
• Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.

Responsibilities

• Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
• Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
• Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
• Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
• Stay on top of internet trends, social media updates, and platform shifts.
• Provide hands-on support in shooting, editing, and writing post-copy for content.
• Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
• Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
• Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
• Occasionally support new business pitches.

Skills

Video editing

TikTok

Leadership

Mentoring

Content strategy

Team management

Camera/filming

Generative AI tools

Tools

Premiere

Adobe Creative Suite

Photoshop

After Effects

Illustrator

Job description

Digitas seeks an Associate Director, Social Creative to lead a team of content creators in developing social-first, lo-fi content primarily for TikTok, while collaborating with strategists, clients, and leadership. You will mentor junior talent and ensure content aligns with brand goals and fast-changing internet culture.

You’ll guide production from concept to post-copy, stay ahead of trends, and contribute to new business pitches when needed, within a performance-driven agency environment.