TikTok Creative Manager

Dr. Squatch, LLC; California; Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

401k with Squatch match

Paid time off

Job summary

Dr. Squatch, LLC is seeking a TikTok Creative Manager to steer content strategy and day-to-day production for our TikTok channel in a hybrid role based in Marina del Rey, CA.

You’ll review content, leverage performance data, and drive channel growth while aligning with Shop revenue goals. The ideal candidate brings 4+ years in social content with TikTok focus, a strong on-camera presence, and proficiency in CapCut, Premiere Pro, and Photoshop.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, Video Production, or related field.
• 4+ years creating and directing social content with a focus on TikTok.
• 4+ years directing creators, agencies, or collaborators.
• Strong understanding of TikTok analytics and performance metrics.
• Comfortable performing on camera.
• Proficient editing/production tools (CapCut, Premiere Pro, Photoshop).
• Deep knowledge of TikTok culture, trends, memes, and audience behavior.

Responsibilities

• Lead TikTok strategy for audience growth, brand presence, and Shop performance.
• Plan content around campaigns, launches, and priorities.
• Identify opportunities to expand reach, engagement, and revenue.
• Manage relationships with creators and agencies; brief and guide partners.
• Develop concepts, moodboards, and briefs for content production.
• Maintain Dr. Squatch voice while introducing fresh ideas.
• Create in-feed TikTok content and participate on camera when needed.
• Coordinate with agencies to support TikTok Live campaigns.
• Collaborate with internal teams to execute campaigns.
• Analyze performance to inform strategy and optimize content.

Skills

TikTok content creation

Creator management

Analytics & growth

On-camera presence

Video editing

Brand voice

Education

Bachelor’s degree in Marketing/Communications/Video Production

Tools

CapCut

Premiere Pro

Photoshop

Job description

Why We Exist and What We Do:

At Dr. Squatch ( www.drsquatch.com ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. Weare looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. In this role, you will review team content, use performance data to inform future creative, and drive channel growth.

A key part of the role is leading content direction that supports TikTok Shop revenue goals while keeping a steady flow of entertaining brand content that builds awareness. You will also help strengthen creative direction across the broader social team.

The ideal candidate has experience making branded content with performance in mind, loves comedic content, and has a strong understanding of TikTok culture.

This role will report to the Sr. Social Media Manager. This is a full-time role with company benefits based in Marina del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to$115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Lead Dr. Squatch’s TikTok strategy, with a focus on audience growth, brand presence, and TikTok Shop performance.
• Plan content around campaigns, product launches, Shop priorities, and ongoing brand content.
• Identify opportunities to increase reach, engagement, and revenue.
• Agency & Creator Management
• Manage relationships with creative partners.
• Give the internal social team and creative partners clear creative briefs, direction, and feedback.
• Creative Direction
• Develop concepts, moodboards, and briefs to guide content production.
• Keep the Dr. Squatch voice consistent while bringing fresh ideas to the channel.
• Stay ahead of trends and translate them into scalable content.
• Content Creation
• Create and publish in-feed TikTok content.
• Step in as on-camera talent.
• Coordinate with agencies on video content that supports TikTok Live.
• Collaborate with internal teams and partners to execute campaigns.
• Performance & Optimization
• Analyze content performance and apply findings to strategy and creative.
• Track channel growth, engagement, and GMV.
• Cross-Functional Collaboration
• Partner with the Social, Marketing, and Growth teams on campaigns and content priorities.
• Align TikTok initiatives with broader brand goals.
• Share trends and insights to improve overall social strategy.

About You:

• Bachelor’s degree in Marketing, Communications, Video Production, or a related field preferred.
• 4+ years of experience creating and directing social content, with a strong focus on TikTok.
• 4+ years of experience working with or directing creators, agencies, or other collaborators.
• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategy.
• Highly comfortable performing on camera.
• Strong editing and production skills using tools such as TikTok’s native editor, CapCut, Premiere Pro, Photoshop, or similar.
• Deep understanding of TikTok culture, trends, memes, and audience behavior.
• Excellent written and verbal communication skills with a natural ability to connect with an online community.
• A creative storyteller who can develop engaging content and scalable formats that drive growth.
• Passion for community engagement and representing a brand voice consistently and authentically.
• Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
• A collaborative team player who stays positive and brings a good sense of humor to the job.

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities.

Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Dr. Squatch’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

As part of our hiring process, we may use automated employment decision tools (AEDTs) to assist in reviewing and ranking applications. These tools support our recruiting process but do not make final hiring decisions. These tools help evaluate job-related qualifications, such as skills, experience, and other relevant criteria. All employment decisions are made by human reviewers. Candidates may request additional information or reasonable accommodations.