Tik Tok Account Manager

Sunny Health & Fitness; California (MO); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading fitness company is seeking a TikTok Account Manager to oversee their TikTok Shop presence. This role involves managing the account end-to-end, ensuring compliance, optimizing performance metrics, and developing sales strategies. The ideal candidate has a Bachelor’s degree in Business or Marketing and over 3 years of experience in e-commerce, particularly with TikTok Shop. Strong analytical and Excel skills are essential. This position offers opportunities for significant impact in a dynamic environment.

Qualifications

• 3+ years of experience in e-commerce or marketplace account management.
• Direct experience managing TikTok Shop strongly preferred.
• Experience in fast-paced consumer goods or fitness industry preferred.

Responsibilities

• Manage the company’s TikTok Shop account end-to-end.
• Ensure account health, compliance, and adherence to TikTok Shop policies.
• Monitor performance metrics and optimize for growth.
• Develop and execute strategies to increase revenue and conversion rate.
• Analyze sales data and performance KPIs.
• Identify growth opportunities through promotions and pricing strategies.

Skills

Analytical skills

E-commerce management

TikTok Shop experience

Excel proficiency

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

TikTok Account Manager

The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.

Key Responsibilities

• Manage the company’s TikTok Shop account end-to-end
• Ensure account health, compliance, and adherence to TikTok Shop policies
• Monitor performance metrics and optimize for growth
• Develop and execute strategies to increase revenue, conversion rate, and average order value
• Analyze daily, weekly, and monthly sales data and performance KPIs
• Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
• Manage TikTok platform campaigns, flash sales, and platform-driven promotions
• Monitor inventory levels to prevent stockouts or overstock situations
• Collaborate with supply chain and warehouse teams to forecast demand
• Align inventory planning with campaign calendars and sales projections
• Coordinate with internal marketing teams and external creators/affiliates
• Support TikTok Live selling initiatives
• Ensure product listings are optimized (SEO, descriptions, images, videos)
• Analyze content performance and recommend improvements
• Work closely with paid media teams on TikTok Ads performance
• Optimize product feed and shop visibility
• Monitor ROAS, CAC, and ad performance metrics

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 3+ years of experience in e-commerce or marketplace account management
• Direct experience managing TikTok Shop strongly preferred
• Strong analytical skills with experience using performance dashboards
• Advanced Excel skills required
• Experience in fast-paced consumer goods or fitness industry preferred