Tik Tok Account Manager

Sunny Health and Fitness; California (MO); On-site; USD 60,000 - 80,000; Full time

Job summary

Sunny Health and Fitness is seeking a TikTok Account Manager to manage and grow our TikTok Shop presence. The role involves overseeing platform performance, sales growth, and promotional strategies.

The ideal candidate has a Bachelor’s degree in Business or Marketing, with at least 3 years of e-commerce account management experience, preferably with TikTok Shop. Strong analytical skills and advanced proficiency in Excel are required.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 3+ years of experience in e-commerce or marketplace account management.
• Direct experience managing TikTok Shop strongly preferred.
• Strong analytical skills with experience using performance dashboards.
• Advanced Excel skills required.

Responsibilities

• Manage the company’s TikTok Shop account end-to-end.
• Ensure account health and compliance with TikTok Shop policies.
• Monitor performance metrics and optimize for growth.
• Collaborate with internal marketing teams and external creators.

Skills

E-commerce account management

Analytical skills

Excel proficiency

TikTok Shop experience

Performance analysis

Education

Bachelor's degree in Business, Marketing, or related field

Job description

TikTok Account Manager

The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.

Key Responsibilities

• Manage the company’s TikTok Shop account end-to-end
• Ensure account health, compliance, and adherence to TikTok Shop policies
• Monitor performance metrics and optimize for growth
• Develop and execute strategies to increase revenue, conversion rate, and average order value
• Analyze daily, weekly, and monthly sales data and performance KPIs
• Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
• Manage TikTok platform campaigns, flash sales, and platform-driven promotions
• Monitor inventory levels to prevent stockouts or overstock situations
• Collaborate with supply chain and warehouse teams to forecast demand
• Align inventory planning with campaign calendars and sales projections
• Coordinate with internal marketing teams and external creators/affiliates
• Support TikTok Live selling initiatives
• Ensure product listings are optimized (SEO, descriptions, images, videos)
• Analyze content performance and recommend improvements
• Work closely with paid media teams on TikTok Ads performance
• Optimize product feed and shop visibility
• Monitor ROAS, CAC, and ad performance metrics

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 3+ years of experience in e-commerce or marketplace account management
• Direct experience managing TikTok Shop strongly preferred
• Strong analytical skills with experience using performance dashboards
• Advanced Excel skills required
• Experience in fast-paced consumer goods or fitness industry preferred