Threads Product Communications Lead

Meta; Menlo Park (CA); On-site; USD 119,000 - 171,000; Full time

Job summary

Meta is seeking an experienced Communications Manager to support Threads, a text-first app for conversation. You will develop and execute a strategic program that builds awareness, demonstrates cultural relevance, and tells the creator and consumer story for Threads.

After one of the most successful product launches at Meta and growth to 500M MAU, there is a huge opportunity to shape Threads' brand narrative and evolution.

Qualifications

• 6+ years of experience in communications for a consumer technology company or agency.
• Experience distilling product concepts into plain language for non-expert audiences.
• Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Product, Legal, Marketing, Public Policy, Partnerships.

Responsibilities

• Collaborate with the Product and Marketing teams for go-to-market product moments to land our message.
• Execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators - meeting audiences where they are.
• Collaborate with the larger international comms teams to run successful product launches, communications campaigns, and ongoing storytelling in our priority markets.
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more.

Skills

6+ years of experience in comms for a

Education

Bachelor's degree in Communications, Journalism, English, Public Relations or similar field

Job description

Meta is seeking an experienced Communications Manager to support Threads, a text-first app for conversation. You will develop and execute a strategic program that builds awareness, demonstrates cultural relevance, and tells the creator and consumer story for Threads.

After one of the most successful product launches at Meta and growth to 500M MAU, there is a huge opportunity to shape Threads' brand narrative and evolution.