Product Communications Lead, Threads (Equity + Bonus)

Meta; Austin (TX); On-site; USD 119,000 - 171,000; Full time

Job summary

Meta is seeking an experienced Communications Manager to shape Threads' brand narrative and storytelling across product and partnership initiatives. You will lead proactive campaigns, build relationships with reporters, and collaborate with cross-functional teams to drive coverage and consumer impact.

The role focuses on translating product concepts into engaging messaging, supporting both product and brand storytelling, and preparing executives for media engagements in a fast-growing consumer

Qualifications

• 6+ years of experience in communications for a consumer technology company or agency.
• Experience distilling product concepts into plain language for non-expert audiences.
• Experience creating messaging materials, and partnering with cross-functional teams including Product, Legal, Marketing, Public Policy, Partnerships.
• Strategic, creative thinker with strong product sense.

Responsibilities

• Collaborate with Product and Marketing for go-to-market moments to land our message.
• Execute a program with earned media and content-first tactics for consumers and creators.
• Collaborate with international comms teams to run product launches and campaigns in priority markets.
• Develop a broad set of communications materials including blog posts, social content, statements, and executive briefing materials.

Skills

6+ years of experience in comms for a

Plain language product concepts

Messaging materials & cross-functional

Strategic, creative with product sense

Education

Bachelor's degree in Communications, Journalism, English, Public Relations or similar field

Job description

Meta is seeking an experienced Communications Manager to shape Threads' brand narrative and storytelling across product and partnership initiatives. You will lead proactive campaigns, build relationships with reporters, and collaborate with cross-functional teams to drive coverage and consumer impact.

The role focuses on translating product concepts into engaging messaging, supporting both product and brand storytelling, and preparing executives for media engagements in a fast-growing consumer