Threads Brand Marketing Lead: Growth & Culture

Meta; Los Angeles (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta is seeking a Brand Marketing Manager for Threads to shape how people perceive and engage with the platform. You will drive brand strategy, create compelling campaigns, and oversee cross-functional collaboration to ensure consistent messaging across consumer touchpoints.

The role emphasizes transforming cultural moments into authentic brand experiences, leveraging data to measure impact and inform future strategy, and coordinating with product marketing and partnerships for long-term brand

Qualifications

• 8+ years of brand marketing experience across digital and traditional channels.
• Experience owning brand strategy for a consumer-facing product or platform.
• Experience using audience research, brand tracking data, and campaign analytics.

Responsibilities

• Develop and drive the brand marketing strategy for Threads, including positioning and messaging frameworks.
• Lead integrated brand campaigns from creative brief through execution across paid, owned, and earned channels.
• Identify cultural moments and platform behaviors to drive brand relevance for Threads.

Skills

Brand strategy

Campaign development

Integrated campaigns

Audience research

Cross-functional

Job description

Meta is seeking a Brand Marketing Manager for Threads to shape how people perceive and engage with the platform. You will drive brand strategy, create compelling campaigns, and oversee cross-functional collaboration to ensure consistent messaging across consumer touchpoints.

The role emphasizes transforming cultural moments into authentic brand experiences, leveraging data to measure impact and inform future strategy, and coordinating with product marketing and partnerships for long-term brand