Brand Marketing Lead for Threads

Meta Careers; New York (NY); On-site; USD 152,000 - 213,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Brand Marketing Manager for Threads to shape brand strategy and drive campaigns that grow user engagement and real-time public discourse. You will orchestrate cross-functional teams, identify timely cultural moments, and maintain brand consistency across consumer touchpoints and product surfaces.

You will define measurement frameworks, analyze performance, and contribute to Meta's long-term brand vision for Threads, collaborating with product marketing, communications, and

Qualifications

• 8+ years of brand marketing experience across digital and traditional channels.
• Experience owning brand strategy and campaigns for consumer platforms.
• Ability to use audience research and brand tracking data to inform strategy.

Responsibilities

• Develop and drive Threads brand marketing strategy, including positioning and messaging.
• Lead integrated campaigns from brief to execution with creative, media, and agency partners.
• Identify cultural moments and platform behaviors to boost brand relevance.
• Collaborate with product marketing, communications, and design to ensure brand consistency.
• Define campaign measurement frameworks and optimize in-flight performance.
• Synthesize audience insights and trends into actionable recommendations.
• Manage relationships with external agencies and ensure alignment with brand standards.

Skills

Brand strategy

Campaign development

Cross-functional collaboration

Market research

Tools

AI tools

Analytics platforms

Job description

Meta is seeking a Brand Marketing Manager for Threads to shape brand strategy and drive campaigns that grow user engagement and real-time public discourse. You will orchestrate cross-functional teams, identify timely cultural moments, and maintain brand consistency across consumer touchpoints and product surfaces.

You will define measurement frameworks, analyze performance, and contribute to Meta's long-term brand vision for Threads, collaborating with product marketing, communications, and