Product Communications Manager, Threads

Meta; San Francisco (CA); On-site; USD 119,000 - 171,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a seasoned Communications Manager for Threads to shape product and creator narratives through strategic comms. You will drive go-to-market moments and ongoing storytelling, collaborating with product, policy, legal, and international teams to land bold, proactive messaging.

You will develop blogs, social content, executive briefing materials, and multi-channel campaigns that resonate with both consumers and creators, while integrating AI tools to enhance workflows and outcomes.

Qualifications

• 6+ years of experience in communications for a consumer technology company or agency
• Bachelor's degree in Communications, Journalism, English, Public Relations or similar field
• Experience distilling product concepts into plain language for non-expert audiences
• Experience creating messaging materials, and partnering with cross-functional partners including Product, Legal, Marketing, Public Policy, Partnerships
• Preferred: crisis or issues communications frameworks for high-visibility product or policy matters

Responsibilities

• Collaborate with the Product and Marketing teams for go-to-market product moments to land our message
• Execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators
• Collaborate with the larger international comms teams to run successful product launches, communications campaigns, and ongoing storytelling in our priority markets
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more

Skills

Product comms

Cross-functional collab

Crisis communications

Executive media prep

AI awareness

Policy knowledge

Education

Bachelor's degree in Communications, Journalism, English, Public Relations or similar field

Job description

Meta is looking for an experienced Communications Manager to support comms for Threads, a text-first app for conversation. In this role you will work on the development and execution of a strategic communications program that builds awareness, shows cultural relevance, and tells the creator and consumer story for Threads. After one of the most successful product launches at Meta and growth to 500M MAU in under 3 years, there is a huge opportunity to shape Threads' brand narrative and evolution story. This role will be responsible for executing on the comms strategy, with a focus on both product and partnership comms. Candidates must be strategic, creative, and have a strong product sense. We are looking for an experienced communicator who can devise proactive campaigns and establish relationships internally and externally. The ideal candidate brings a combination of consumer and product comms experience to be able to support both the product and brand, landing creative, proactive stories and holistic moments outside of launches and product tests. This role will report to the comms lead for Threads, and will collaborate with cross functional partners across marketing, product, partnerships, policy, legal, and international comms teams. The candidate will also be expected to build and maintain strong relationships with consumer/tech reporters, beat reporters, and new media outlets that reach priority audiences and drive coverage.

Product Communications Manager, Threads Responsibilities:

• Collaborate with the Product and Marketing teams for go-to-market product moments to land our message
• Execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators - meeting audiences where they are
• Collaborate with the larger international comms teams to run successful product launches, communications campaigns, and ongoing storytelling in our priority markets
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more

Minimum Qualifications:

• 6+ years of experience in communications for a consumer technology company or agency
• Bachelor's degree in Communications, Journalism, English, Public Relations or similar field
• Experience distilling product concepts into plain language for non-expert audiences
• Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Product, Legal, Marketing, Public Policy, Partnerships

Preferred Qualifications:

• Demonstrated ability to develop crisis or issues communications frameworks for high-visibility product or policy matters
• Experience advising and preparing executives for media engagements, including developing briefing materials and spokesperson preparation
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with the regulatory and policy landscape affecting social media platforms, including content moderation and platform governance topics
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience leading communications for social media platforms, messaging products, or consumer applications at scale
• Experience working with creator or public figure partnerships

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff…

Meta is proud to be an Equal Employment Opportunity and Aff…

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$119,000/year to $171,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.