Global Brand & Growth CMO

Talantir; Menlo Park (CA); Hybrid; USD 232,000 - 296,000; Full time

Job summary

Meta, in its Threads division, seeks an experienced Marketing Leader to oversee global brand and product marketing initiatives, driving brand strategy and multi-channel campaigns at scale. The role emphasizes consumer-focused marketing, cross-functional partnerships, and data-driven ROI across regions.

The successful candidate will mentor teams, align with product roadmaps, and deliver high-impact marketing programs that grow Threads’ global user base and engagement through measured,

Qualifications

• 12+ years of experience in brand and product marketing
• 8+ years of team leadership or management
• Experience building mass-market consumer-centric brands
• Experience leading global or large-scale campaigns
• Experience partnering with external companies and cross-functional leadership
• Data-driven approach to marketing strategy and GTM planning

Responsibilities

• Lead strategic vision and execution of Threads’s iconic brand and global marketing programs.
• Influence product strategy and go-to-market approaches via research, testing and insights.
• Develop and manage a team of integrated, brand and product marketers.
• Plan and integrate outbound marketing including segmentation, targeting and media plans.
• Collaborate with cross-functional stakeholders to deliver campaigns and product launches.
• Track and optimize campaigns using data-backed insights.
• Partner with creative teams to bring strategy to life.
• Represent user needs through market assessment and qualitative feedback.

Skills

Brand marketing

Product marketing

Leadership

Cross-functional collaboration

Data-driven marketing

Consumer marketing

Education

Bachelor's Degree

Job description

Meta, in its Threads division, seeks an experienced Marketing Leader to oversee global brand and product marketing initiatives, driving brand strategy and multi-channel campaigns at scale. The role emphasizes consumer-focused marketing, cross-functional partnerships, and data-driven ROI across regions.

The successful candidate will mentor teams, align with product roadmaps, and deliver high-impact marketing programs that grow Threads’ global user base and engagement through measured,