Territory Sales Representative – Heavy Equipment

Federal Signal Corporation; Gonzales (LA); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Competitive pay + commission

Premium health insurance

401(k) matching

Vacation & paid personal days

Employee recognition & events

Charity of choice

Continuous learning opportunities

Job summary

Federal Signal Corporation in Louisiana is seeking a Territory Sales Representative to drive growth across the region by promoting heavy vocational trucks and equipment. The role emphasizes building strong customer relationships, delivering product demonstrations, and providing equipment solutions through regular travel.

You’ll work with Inside Sales, service and parts teams, manage accounts, prospect new customers, and attend industry events to stay current on our product lines.

Qualifications

• Proactive and quick to turn ideas into execution.
• Exceptional sales and customer service skills.
• Ability to plan and execute work independently.
• Strong verbal and written communication skills.
• Self-motivated and results-oriented.
• Proficient computer skills including a CRM.
• Strong prospecting and hunter skills.

Responsibilities

• Handle full sales cycle within assigned territory with year-over-year growth.
• Collaborate with Inside Sales for admin support and customer care.
• Coordinate with service and parts teams to ensure customer satisfaction.
• Manage current customer accounts and nurture new relationships.
• Provide product demonstrations and training within the territory.
• Attend industry events and tradeshows for product knowledge.
• Prepare forecasts and territory reports.
• Utilize CRM to capture customer and sales data.
• Support business goals with additional assigned tasks.

Skills

Exceptional sales & customer service

Proactive execution

Independent work planning

Verbal & written communication

Self-motivated & results-driven

CRM proficiency

Prospecting / hunting

Job description

About The Role

The Territory Sales Representative drives growth across a well‑established region by promoting our heavy vocational trucks and equipment. This role focuses on building strong customer relationships, delivering product demonstrations, and providing equipment solutions through regular travel and in‑person engagement.

Territory: Louisiana

The Territory Sales Representative drives growth across a well‑established region by promoting our heavy vocational trucks and equipment. This role focuses on building strong customer relationships, delivering product demonstrations, and providing equipment solutions through regular travel and in‑person engagement.

What You’ll Do

• Responsible for all sales activities (full cycle) within assigned territory with a focus on increasing sales year over year in alignment with established targets
• Collaborate and work effectively with the Inside Sales team for administrative and customer support
• Collaborate with the service and parts teams to provide exceptional customer experience
• Effectively manage current customer accounts
• Prospect, build and maintain new customer relationships throughout the territory
• Provide demonstrations and training as required to effectively represent the product lines represented within the territory
• Attend industry events, training or tradeshows to ensure up-to-date knowledge on our products and to represent the company in the industry
• Prepare forecasts and reports related to assigned territory
• Utilize CRM to capture customer and sales data as required by internal processes
• Complete additional requirements as assigned in support of business goals

Why You’ll Love Working Here

• Competitive Compensation + Commission Structure
• Premium Health Insurance Benefits
• 401(k) Employer Matching Program
• Vacation & Paid Personal Days
• Employee Recognition Program & Events
• Charity of Choice
• Continuous Learning Opportunities

Position Details

Territory: The State of Louisiana

Status: Permanent

Travel: Field Role – daily travel within assigned territory

What You Bring

• Proactive and quick to turn ideas into execution
• Exceptional sales and customer service skills
• Ability to plan and execute work independently
• Advanced verbal and written communication skills and demonstrated ability to work well with individuals within and outside of the organization
• Self‑motivated and results‑oriented
• Proficient computer skills including a CRM
• Strong prospecting and hunter skills