Territory Sales Representative – Heavy Equipment

Federal Signal Corporation; Louisiana (MO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive Compensation + Commission

Premium Health Insurance Benefits

401(k) Employer Matching Program

Vacation & Paid Personal Days

Employee Recognition Program & Events

Charity of Choice

Continuous Learning Opportunities

Job summary

Joe Johnson Equipment is seeking a Territory Sales Representative to drive growth in Louisiana by promoting heavy vocational trucks and equipment. You will build relationships, deliver demonstrations, and provide solutions through regular travel and in‑person engagement.

This role requires proactive, customer‑focused sales, ability to manage accounts, and collaboration with Inside Sales, service, and parts teams to ensure exceptional customer experiences while meeting targets.

Qualifications

• Strong sales and customer service skills.
• Ability to plan and execute work independently.
• Excellent verbal and written communication; liaison across teams.
• Willingness to travel daily within the territory.

Responsibilities

• Handle full sales cycle within the assigned territory to grow year over year.
• Collaborate with Inside Sales for administrative and customer support.
• Partner with service and parts teams to deliver exceptional customer experience.
• Manage current customer accounts and relationships.
• Prospect and develop new customer relationships throughout the territory.
• Provide product demonstrations and training as needed.
• Attend industry events and tradeshows to stay current on products.
• Prepare forecasts and reports; use CRM for data capture.
• Support business goals with additional required tasks.

Skills

Sales expertise

Customer relationship building

Product demonstrations

CRM proficiency

Communication

Hunter mindset

Travel readiness

Tools

CRM software

Job description

About The Role

The Territory Sales Representative drives growth across a well‑established region by promoting our heavy vocational trucks and equipment. This role focuses on building strong customer relationships, delivering product demonstrations, and providing equipment solutions through regular travel and in‑person engagement.

Territory: Louisiana

About The Role

The Territory Sales Representative drives growth across a well‑established region by promoting our heavy vocational trucks and equipment. This role focuses on building strong customer relationships, delivering product demonstrations, and providing equipment solutions through regular travel and in‑person engagement.

What You’ll Do

• Responsible for all sales activities (full cycle) within assigned territory with a focus on increasing sales year over year in alignment with established targets
• Collaborate and work effectively with the Inside Sales team for administrative and customer support
• Collaborate with the service and parts teams to provide exceptional customer experience
• Effectively manage current customer accounts
• Prospect, build and maintain new customer relationships throughout the territory
• Provide demonstrations and training as required to effectively represent the product lines represented within the territory
• Attend industry events, training or tradeshows to ensure up-to-date knowledge on our products and to represent the company in the industry
• Prepare forecasts and reports related to assigned territoryUtilize CRM to capture customer and sales data as required by internal processes
• Complete additional requirements as assigned in support of business goals

Why You’ll Love Working Here

• Competitive Compensation + Commission Structure
• Premium Health Insurance Benefits
• 401(k) Employer Matching Program
• Vacation & Paid Personal Days
• Employee Recognition Program & Events
• Charity of Choice
• Continuous Learning Opportunities

Position Details

Territory: The State of Louisiana

Status: Permanent

Travel: Field Role – daily travel within assigned territory

What You Bring

• Proactive and quick to turn ideas into execution
• Exceptional sales and customer service skills
• Ability to plan and execute work independently
• Advanced verbal and written communication skills and demonstrated ability to work well with individuals within and outside of the organization
• Self-motivated and results-oriented
• Proficient computer skills including a CRM
• Strong prospecting and hunter skills
• Ability to travel and work within a flexible schedule as required

Additional Requirements

• Valid Drivers’ Licence with a clean drivers record
• Ability and willingness to obtain a Commercial Drivers’ License (CDL)
• Must be able to pass a pre-employment background check in accordance with applicable laws

Work Environment

• Primarily customer premises – shop, office, yard environments

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values

Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Accommodation is available upon request throughout the recruitment process in accordance with applicable laws.