Territory Sales representative

Crawford Thomas Recruiting; Sacramento (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Company vehicle eligibility

Mileage reimbursement

Uncapped commission

Job summary

Crawford Thomas Recruiting is seeking a Territory Sales Representative for Northern California, including Sacramento, Central Valley and Bay Area. You will sell capital equipment to food, beverage, and other manufacturing facilities, develop new accounts, and manage a diverse range of production teams.

You’ll travel 3–4 days per month, present on-site demonstrations, and drive full sales cycles from prospecting to close.

Qualifications

• 2+ years of technical/industrial sales or account management experience.
• Experience selling capital equipment to manufacturing facilities such as food/beverage.
• Experience selling directly to production, maintenance, engineering, and operations teams.

Responsibilities

• Prospect and develop new manufacturing accounts throughout Northern California.
• Manage and grow existing customer relationships.
• Sell capital equipment used in manufacturing, packaging, and production lines.
• Conduct on-site equipment presentations and hands-on demonstrations.
• Manage the full sales cycle from prospecting and quoting through negotiation and close.
• Maintain customer activity, pipeline, forecasts, and follow-up within the CRM.

Skills

Technical sales

Industrial equipment

Account management

Territory management

CRM proficiency

Education

Bachelor’s degree

Tools

CRM systems

Job description

TERRITORY SALES REPRESENTATIVE – INDUSTRIAL EQUIPMENT

Northern California – Sacramento, Central Valley & Bay Area | Field-Based | $70K–$80K Base | $120K+ OTE | Uncapped Commission | 3–4 Travel Days/Month

Position Overview

We are seeking a motivated Territory Sales Representative to grow sales of capital equipment and technical solutions throughout Northern California, primarily selling directly to food, beverage, and other manufacturing facilities. You’ll develop new business, grow existing accounts, demonstrate equipment, and work directly with production, maintenance, engineering, and operations teams.

What You’ll Do

• Prospect and develop new manufacturing accounts throughout Northern California.
• Manage and grow existing customer relationships.
• Sell capital equipment used within manufacturing, packaging, and production lines.
• Conduct on-site equipment presentations and hands-on demonstrations.
• Manage the full sales cycle from prospecting and quoting through negotiation and close.
• Maintain customer activity, pipeline, forecasts, and follow-up within the CRM.

What You’ll Bring

• 2+ years of technical sales, industrial sales, account management, or manufacturing-related customer experience.
• Capital equipment, packaging machinery, automation, coding/marking, labeling, inspection equipment, material handling, or similar technical product experience strongly preferred.
• Experience selling directly to manufacturing facilities, particularly food and beverage manufacturers, highly desirable.
• Strong prospecting skills and ability to independently manage a sales territory.
• Comfortable working with production, maintenance, engineering, operations, and purchasing personnel.
• Technically savvy and comfortable learning equipment, software, and CRM systems.
• Must be based in Northern California, ideally within approximately 40 miles of Sacramento International Airport.
• Must have dedicated space, such as a garage or storage unit, to securely store demonstration equipment.
• Ability to travel approximately 3–4 days per month throughout Sacramento, Central Valley, Bay Area, and surrounding markets.
• Ability to travel for company training and sales meetings as required.
• Bachelor’s degree preferred.

Compensation & Benefits

• $70,000–$80,000 base salary.
• Higher base potential for candidates with direct coding, marking, labeling, or closely related equipment experience.
• Uncapped commission with approximately $120,000+ OTE.
• Performance incentives and sales bonuses.
• 100% employer-paid individual health insurance; dependent coverage available at additional cost.
• Mileage and approved business travel expenses reimbursed.
• Company vehicle eligibility after reaching established sales goals.

WHY JOIN?

• Sell technical capital equipment directly into major manufacturing environments.
• Build and grow your own Northern California territory with significant autonomy.
• Uncapped earning potential with strong upside for top performers.
• Join an established, growing global manufacturer with technical and internal support.