Territory Rental Sales Pro - Heavy Equipment

Rion Equipment; Carol Stream (IL); On-site; USD 50,000 - 80,000; Full time

Job summary

RION Equipment is seeking a driven Rental Sales Representative to develop and grow our rental business in the upper Midwest. You will build a territory from the ground up, engage with customers in the field, and tailor rental solutions to keep their operations moving.

The ideal candidate is energetic, resilient, and capable of prospecting, negotiating, and forming long-term customer partnerships while representing a growing, independent equipment provider.

Qualifications

• 2+ years of sales experience preferred in heavy equipment, rental, or related industry.
• Ability to prospect, develop new business, and build lasting customer relationships.
• Comfortable in a new-business-focused sales environment without an established book of business.
• Strong relationship-building and consultative selling skills with the ability to understand customer applications and recommend equipment solutions.
• Self-motivated and comfortable spending significant time in the field developing customer relationships.
• Resilient, persistent, and able to maintain a positive, solutions-focused approach in a competitive sales environment.
• Strong communication, follow-up, organization, and customer service skills.
• Ability to learn heavy equipment applications and confidently communicate rental solutions to customers.

Responsibilities

• Develop and grow rental business throughout the assigned territory, focusing on new account acquisition and long-term customer development.
• Prospect for new business through customer and jobsite visits, cold calling, lead follow-up, networking, referrals, and other in-person sales activities.
• Build a book of business by identifying organizations with heavy equipment and material handling rental needs and developing relationships with key decision-makers.
• Consult with customers to understand their applications, equipment requirements, project timelines, and operational challenges, then recommend appropriate rental solutions.
• Develop strong knowledge of RION Equipment's rental fleet and capabilities, including heavy equipment, material handling equipment, and related solutions.
• Prepare and deliver rental proposals, follow up on opportunities, negotiate business, and convert prospects into long-term customers.
• Maintain regular contact with customers to identify upcoming projects, equipment needs, and additional rental opportunities.
• Partner with rental operations, service, and other internal teams to ensure customers receive responsive support throughout the rental experience.
• Maintain an active sales pipeline and consistently identify new business opportunities within the assigned market.
• Track sales activity, customer opportunities, and territory development while maintaining accountability for individual sales performance and growth.
• Represent RION Equipment professionally in the market and help establish the company as a trusted heavy equipment rental partner.

Skills

Sales experience

New business development

Relationship building

Field sales

Negotiation

Communication skills

Job description

RION Equipment is seeking a driven Rental Sales Representative to develop and grow our rental business in the upper Midwest. You will build a territory from the ground up, engage with customers in the field, and tailor rental solutions to keep their operations moving.

The ideal candidate is energetic, resilient, and capable of prospecting, negotiating, and forming long-term customer partnerships while representing a growing, independent equipment provider.