Sales Representative

RION; O’Fallon (MO); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Paid Vacation

Life Insurance

401(k) with Match

Tuition Reimbursement

Job summary

RION Equipment in St. Louis is seeking a Sales Representative to cultivate and expand relationships within our forklift and material handling product lines. You will lead customer acquisition, manage accounts, and drive quota attainment across assigned territories.

The role emphasizes building partnerships, field visits, proposals, and staying informed on market trends. RION offers a supportive culture, strong training, and opportunities for career advancement.

Responsibilities

• Networking, establishing partnerships, onsite customer visits, cold calling, following up on leads and hand-delivering proposals.
• Develop and grow business relationships with prospective and established customers in targeted industries to generate business opportunities for the specific product line.
• Research sources for developing customers and prospects and determine potential sales contribution by revenue channel.
• Create actionable account plans to effectively gain business with new customers.
• Contribute to RION Equipment promotion activities. Attends trade shows; furnishes field research data; serves as public relations representative.
• Stay informed on competitive equipment and go-to-market strategies.

Skills

Networking

Cold calling

Account management

Relationship building

Job description

Career Opportunities: Sales Representative (13643)

Requisition ID13643-Posted10/21/2026-St. Louis-Non-DOT-RION

With over 50 years of unwavering commitment to our customers and the communities we serve, we pride ourselves on our stability and continued growth. Our employees are equipped with the training and resources necessary to excel, enjoying both technical and professional development opportunities that prepare them for future career advancements. We foster a healthy work-life balance, cultivate a great work environment, and provide an amazing company culture characterized by a family feel and an unwavering commitment to safety. Our team is driven and motivated, working hard, building strong relationships with our customers and delivering unique solutions and value that others can’t. In our company, every opinion and idea is highly valued, making us a dynamic and innovative force in the industry. Rion Equipment stands alone in excellence.

Position Overview

The Sales Representative will cultivate, maintain, and expand relationships within the specific product line, representing the products and services to customers, while leading customer acquisition and account life cycle, and ensuring assigned customers’ needs and expectations are met by RION Equipment. The Sales Representative is responsible for achieving sales quota and assigned strategic objectives.

PRIMARY JOB DUTIES:

• Networking, establishing partnerships, onsite customer visits, cold calling, following up on leads and hand-delivering proposals.
• Develop and grow business relationships with prospective and established customers in targeted industries to generate business opportunities for the specific product line.
• Research sources for developing customers and prospects and determine potential sales contribution by revenue channel.
• Create actionable account plans to effectively gain business with new customers.
• Contribute to RION Equipment promotion activities. Attends trade shows; furnishes field research data; serves as public relations representative.
• Stay informed oncompetitive equipment and go-to-market strategies.

BENEFITS:

• Medical (and FSA/HSAplans), Dental, Vision Insurances
• Paid Vacation and Holidays
• Company-paid Basic Life Insurance
• Supplemental Term Life Insurance
• 401(k) with Match
• Tuition Reimbursement and In-house Training Dept.
• Paid Military Leave
• Short and Long-Term Disability

About RION Equipment

RION Equipment, formerly NMC Material Handling, has been serving the upper Midwest since the 1970’s. This change in our business means great things for potential candidates. We’re growing and investing in our company and employees. We are investing in personnel skills and in a fleet of industry-leading material handling and aerial equipment and service solutions. Come be a part of our experienced and knowledgeable sales and service teams that help our customers with comprehensive equipment solution packages that best serve their business needs. RION Equipment hires the best in sales and service personnel behind a complete line of quality products.

RION Equipment is an equal opportunity employer and affords equal opportunity to all applicants for all positions. RION Equipment shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.

* The job duties listed in this job posting do not constitute a complete and exclusive list. RION Equipment further reserves the right to modify job duties, at any time and in its sole discretion, to meet the needs of the Company.