Territory Heavy Equipment Sales Pro

Coastal CAT; Knoxville (TN); On-site; USD 45,000 - 75,000; Full time

Job summary

Coastal CAT is seeking a CCE Sales Representative to develop Territory, generate new business, manage customer relationships, and promote our line of heavy and compact equipment and services. You will travel within your assigned territory to visit customers, demonstrate equipment, and close deals.

The role emphasizes relationship building, needs assessment, and delivering solutions while representing Coastal CAT with professionalism and industry expertise.

Qualifications

• Strong understanding of heavy and compact equipment applications and customer needs.
• Ability to identify opportunities, present solutions, and close sales.
• Excellent communication, negotiation, and customer service skills.
• Proficiency with CRM systems, quoting tools, and basic computer applications.
• Two+ years of experience in equipment sales, rental, or related fields.
• Familiarity with Caterpillar products and dealer operations.

Responsibilities

• Develop and manage a sales territory to achieve revenue and market share goals.
• Conduct customer visits to understand needs, present equipment solutions, and provide product demonstrations.
• Prepare quotes, proposals, and sales agreements in coordination with internal teams.
• Maintain accurate CRM records, forecasts, and customer activity reports.
• Collaborate with service, rental, and product support teams to ensure customer satisfaction.
• Stay informed on market trends, competitor activity, and new product offerings.

Skills

Heavy and compact equipment knowledge

Opportunity identification & closing

Communication, negotiation, customer服务

CRM systems experience

Sales experience in equipment

Deal presentation & solutions

Multitasking with accounts

Education

Bachelor’s degree in Business/Marketing/Construction-related field

Tools

CRM systems

Job description

Coastal CAT is seeking a CCE Sales Representative to develop Territory, generate new business, manage customer relationships, and promote our line of heavy and compact equipment and services. You will travel within your assigned territory to visit customers, demonstrate equipment, and close deals.

The role emphasizes relationship building, needs assessment, and delivering solutions while representing Coastal CAT with professionalism and industry expertise.