BCP Sales Representative

Coastal CAT; Fort Myers (FL); On-site; USD 45,000 - 80,000; Full time

Job summary

Coastal CAT is seeking a results-driven Sales Representative to develop and manage a sales territory in the Fort Myers area. You will generate new business, nurture customer relationships, and promote our line of equipment and services through demonstrations and proposals.

Ideal candidates have strong communication and negotiation skills, experience in heavy equipment sales, and proficiency with CRM systems to maintain accurate forecasts and activity reports.

Qualifications

• Strong understanding of heavy and compact equipment applications and customer needs.
• Ability to identify opportunities, present solutions, and close sales.
• Excellent communication, negotiation, and customer service skills.
• Proficiency with CRM systems, quoting tools, and basic computer applications.

Responsibilities

• Develop and manage a sales territory to achieve revenue and market share goals.
• Conduct customer visits to understand needs, present equipment solutions, and provide product demonstrations.
• Prepare quotes, proposals, and sales agreements in coordination with internal teams.
• Maintain accurate CRM records, forecasts, and customer activity reports.
• Collaborate with service, rental, and product support teams to ensure customer satisfaction.
• Stay informed on market trends, competitor activity, and new product offerings.

Skills

Heavy equipment knowledge

Opportunity identification

Communication & negotiation

CRM proficiency

Education

Bachelor’s degree in Business/Marketing or related

Equivalent industry experience

Tools

CRM systems

Quoting tools

Basic computer applications

Job description

Position Scope

The Sales Representative is responsible for generating new business, managing customer relationships, and promoting Coastal CAT's line of equipment and services. This role focuses on territory development, customer support, and achieving sales targets while representing the company with professionalism and industry expertise.

• Customer relationship management
• Equipment and service promotion

Description

The Sales Representative is responsible for generating new business, managing customer relationships, and promoting Coastal CAT's line of equipment and services. This role focuses on territory development, customer support, and achieving sales targets while representing the company with professionalism and industry expertise.

• Territory sales development
• Customer relationship management
• Equipment and service promotion

Position Scope

The Sales Representative is responsible for generating new business, managing customer relationships, and promoting Coastal CAT's line of equipment and services. This role focuses on territory development, customer support, and achieving sales targets while representing the company with professionalism and industry expertise.

• Customer relationship management
• Equipment and service promotion

Requirements

Knowledge and Skill Requirements

• Strong understanding of heavy and compact equipment applications and customer needs.
• Ability to identify opportunities, present solutions, and close sales.
• Excellent communication, negotiation, and customer service skills.
• Proficiency with CRM systems, quoting tools, and basic computer applications.

Preferred Qualification(s)

• Experience in equipment sales, rental, or related industries.
• Familiarity with Caterpillar products and dealer operations.

Education Requirements

• Bachelor’s degree in Business, Marketing, Agriculture, Construction Management, or a related field preferred.
• Equivalent industry experience may be considered.

Essential Job Functions

• Develop and manage a sales territory to achieve revenue and market share goals.
• Conduct customer visits to understand needs, present equipment solutions, and provide product demonstrations.
• Prepare quotes, proposals, and sales agreements in coordination with internal teams.
• Maintain accurate CRM records, forecasts, and customer activity reports.
• Collaborate with service, rental, and product support teams to ensure customer satisfaction.
• Stay informed on market trends, competitor activity, and new product offerings.

Leadership Responsibilities

• Represent Stowers Machinery professionally in all customer interactions and industry events.
• Support team initiatives by sharing product knowledge and market insights.
• Assist in mentoring new sales staff when needed.

Preferred Experience And Skills

• Two or more years of experience in equipment sales, rental, or related fields.
• Strong presentation and relationship building abilities.
• Ability to manage multiple accounts and prioritize customer needs effectively.

Physical And Mental Requirements

• Ability to travel within assigned territory, including customer sites and job locations.
• Comfortable working around heavy equipment in outdoor and industrial environments.
• Strong analytical and problem solving abilities for customer and equipment related challenges.

Work Environment

• Combination of office work, field visits, and customer site interactions.
• Frequent collaboration with sales, service, rental, and product support teams.
• Participation in trade shows, customer events, and manufacturer training sessions.