Territory Field Sales Executive - Dental SaaS Growth

Oryx Software Inc; Los Angeles (CA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Oryx Software Inc. in Los Angeles is seeking a Field Sales Representative focused on SMB dental practices and emerging DSOs/DPOs to drive new business and adoption of our cloud-based dental practice management software.

The role is quota-driven, emphasizing territory development and in-person engagement, with collaboration across Marketing, Customer Success, and Clinical teams to ensure a smooth buyer journey.

Qualifications

• 1–3+ years of B2B field sales experience in healthcare or SaaS.
• Strong hunter mentality with success in outbound prospecting and territory development.
• Comfortable engaging with clinicians and practice managers in person and virtually.
• Excellent communicator who can simplify complex workflows and build trust quickly.
• Highly organized with strong CRM hygiene (HubSpot experience preferred).
• Familiarity with dental industry or DSO ecosystem is a plus.

Responsibilities

• Own and exceed revenue targets for new SMB customer acquisition.
• Manage full sales cycle: territory research, cold outreach, field visits, qualification, discovery, demo, and close.
• Develop and maintain a healthy pipeline across general dentists, specialists, and group practice stakeholders.
• Field-based role requiring ~80% travel within the assigned territory, with the remaining ~20% working from a home office for administrative work, planning, and follow-up.
• Conduct in-person practice visits to build trust, run tailored discovery, and understand operational and clinical workflows.
• Establish strong relationships with dentists, office managers, regional managers, and influencers within emerging group practices.
• Attend industry events, regional study clubs, local dental society meetings, and DSO-focused gatherings to expand territory reach.
• Execute proactive outbound outreach (email, phone, events, field visits) to drive awareness and generate demand.
• Partner with Marketing on localized campaigns, event strategy, and content needs that support territory growth.
• Build partnerships with dental consultants, distribution reps, and ecosystem partners who influence purchase decisions.
• Work cross-functionally with internal teams to deliver tailored platform demos and highlight Oryx’s clinical/comprehensive advantages.
• Ensure all lead, contact, and deal activity is accurately maintained in HubSpot and followed through with discipline.
• Provide ongoing competitive intel and segment insights to help shape product and go-to-market strategy.
• Coordinate with Customer Success to ensure smooth onboarding and early adoption for newly signed practices.

Skills

B2B sales

field sales

outbound prospecting

CRM literacy

relationship building

Tools

HubSpot CRM

Job description

Oryx Software Inc. in Los Angeles is seeking a Field Sales Representative focused on SMB dental practices and emerging DSOs/DPOs to drive new business and adoption of our cloud-based dental practice management software.

The role is quota-driven, emphasizing territory development and in-person engagement, with collaboration across Marketing, Customer Success, and Clinical teams to ensure a smooth buyer journey.