Territory Beverage Sales Pro: Grow Brands & Relationships

Frank Liquors Of La Crosse Inc.; Onalaska (WI); On-site; USD 42,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) plan

Life insurance

Disability insurance

Flexible spending benefits

Paid time off

Job summary

Frank Beverage Group is seeking a Sales Representative to join our team and serve as the face of the company in your assigned territory. You will build strong customer relationships, grow our brands, and create opportunities to drive sales across on‑premise and off‑premise accounts.

You will work with customers to optimize product selection, promotions, displays, and inventory while meeting goals and delivering outstanding service.

Qualifications

• High school diploma or equivalent.
• Minimum of one year of sales experience.
• Valid driver’s license and reliable vehicle.
• Must be willing to work evenings, weekends, and holidays.
• Must be able to obtain liquor salesperson permits.
• Residency near the territory preferred.

Responsibilities

• Build and maintain relationships with on‑premise and off‑premise customers.
• Grow product distribution and meet sales, distribution, and route goals.
• Introduce customers to new brands, products, packaging, and promotions.
• Educate customers on products, brands, styles, and promotional opportunities.
• Manage day‑to‑day sales process: orders, pricing, promotions, inventory, surveys, and reporting.
• Merchandise at retail accounts with clean, rotated displays and stock.
• Plan and prioritize daily route objectives and communicate results to management.
• Provide exceptional customer service and represent the Frank Beverage Group family.

Skills

Communication

Sales skills

Time management

Customer service

Independent work

Team collaboration

Education

High school diploma

Bachelor's degree preferred

Tools

eoStar

Microsoft Office

CRM tools

Job description

Frank Beverage Group is seeking a Sales Representative to join our team and serve as the face of the company in your assigned territory. You will build strong customer relationships, grow our brands, and create opportunities to drive sales across on‑premise and off‑premise accounts.

You will work with customers to optimize product selection, promotions, displays, and inventory while meeting goals and delivering outstanding service.