Ad Operations Manager (Telehealth Growth)

Resourceful Talent Group; Miami (FL); Remote; USD 150,000 - 200,000; Full time

Job summary

Resourceful Talent Group is seeking an Ad Operations Manager to lead the digital acquisition engine for a fast-growing Telehealth platform. You will own performance across Meta and Google, optimize multi-channel campaigns, and drive profitable growth in health and wellness markets.

The role requires data-driven decision making, leadership of cross-functional teams, and a strategic mindset to scale paid media budgets while improving CAC, LTV, and retention.

Qualifications

• Extensive ad ops or growth leadership experience in health/telehealth or D2C healthcare.
• Proven ability to manage multi-million dollar budgets across agencies or internal teams.
• Deep expertise with Meta Ads, Google Ads, and analytics platforms.
• Strong data-driven mindset with KPI-driven growth and revenue attribution.
• Leadership and cross-functional collaboration to scale performance.

Responsibilities

• Partner & Channel Oversight: Oversee in-house teams, agencies, and affiliates promoting health treatments to ensure measurable results.
• Campaign Optimization: Monitor paid campaigns across Meta Ads, Google Ads, and emerging channels, identify bottlenecks, adjust tactics.
• Unit Economics & Analytics: Track CAC, ROAS, retention, churn, and LTV to guide budget allocation.
• Budget Strategy: Streamline large advertising spend, cut inefficiencies, and scale high-performing funnels.
• Growth Innovation: Evaluate new partners and channels to safely expand reach in health/ wellness.
• Operational Leadership: Build performance-monitoring frameworks, reporting loops, and automation tools to support scaling.

Skills

Ad Operations

Performance Marketing

Budget Management

Data Analytics

Leadership

Channel Optimization

Job description

What if you could take the lead in scaling the digital acquisition engine of our client—a very fast-growing Telehealth platform modernizing wellness, weight loss, and longevity care?

We are seeking a strategic Ad Operations Manager to take ownership of advertising performance, maximize multi-channel marketing investments, and drive profitable growth. You will oversee performance across Meta and Google, evaluate high-impact growth opportunities in the booming metabolic health and wellness space, and make data-driven decisions that directly influence revenue and subscription retention. This is a chance to become a core decision-maker in a fast-paced digital health environment. If you know how to scale Telehealth and Direct-To-Consumer healthcare brands profitably, we want to meet you!

Responsibilities

• Partner & Channel Oversight: Manage and evaluate the performance of in-house professionals, external agencies, and affiliate marketing partners promoting specialized treatments—including compounded GLP-1 weight management, peptide therapies, and sexual wellness solutions—to ensure measurable results.

• Campaign Optimization: Monitor paid acquisition campaigns across Meta Ads, Google Ads, and emerging channels, swiftly identifying bottlenecks and implementing performance adjustments.

• Unit Economics & Analytics: Track critical digital health metrics including CAC, ROAS, subscription retention, repeat purchase rates, churn, and Customer Lifetime Value (LTV) to guide smart budget allocations.

• Budget Strategy: Streamline multi-million dollar advertising spend, cutting inefficient spend and scaling high-performing funnels to maximize bottom-line profitability.

• Growth Innovation: Evaluate new affiliate partners, media networks, and acquisition channels tailored to the health and wellness market to safely and efficiently expand our reach.

• Operational Leadership: Build robust performance-monitoring frameworks, reporting loops, and operational best practices, leveraging modern analytics and automation tools to support a scaling team.

• Industry Experience: Extensive background in ad operations, performance marketing, or growth leadership within a digital health, telehealth, or D2C prescription healthcare company.

• Budget Mastery: Proven track record of managing substantial ad spend, coordinating multiple agency partners or internal teams, and improving efficiency metrics in regulated or compliance-heavy sectors.

• Channel Expertise: Deep, hands-on understanding of Meta Ads, Google Ads, paid acquisition frameworks, and affiliate ecosystems within health/wellness.

• Subscription & Data Acumen: Strong fluency in subscription business economics, retention funnels, revenue attribution models, and core performance metrics (CAC vs. LTV).

• Leadership & Drive: Exceptional analytical and communication skills with the confidence to challenge underperforming strategies, hold vendors accountable, and make rapid, data-backed decisions.
  

  Location: Miami, FL (Initially Remote / Future In-Office)

  Compensation: $150,000 - $200,000