Technical SEO & Content Discovery Lead

Caterpillar Inc.; Westminster (CO); On-site; USD 110,000 - 150,000; Full time

Job summary

Caterpillar Inc. in Westminster, CO is seeking an SEO Site Manager to drive organic search visibility and AI search readiness for Cat.com.

You will partner with product, content, analytics, and engineering teams to develop and execute a roadmap that improves traffic, engagement, and business outcomes. The ideal candidate combines deep expertise in technical SEO, content optimization, site architecture, and search analytics with the ability to influence cross-functional teams and shape the future

Responsibilities

• Own the SEO strategy and roadmap for Cat.com.
• Lead technical SEO initiatives with product, engineering, and development teams.
• Drive content optimization and search discoverability aligned with customer intent and AI search experiences.
• Monitor and analyze SEO performance with KPIs, trends, and leadership communications.
• Serve as the SEO subject matter expert for Cat.com with governance and best practices.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements.

Job description

Caterpillar Inc. in Westminster, CO is seeking an SEO Site Manager to drive organic search visibility and AI search readiness for Cat.com.

You will partner with product, content, analytics, and engineering teams to develop and execute a roadmap that improves traffic, engagement, and business outcomes. The ideal candidate combines deep expertise in technical SEO, content optimization, site architecture, and search analytics with the ability to influence cross-functional teams and shape the future