SEO Site Leader for Global Digital Experience

Caterpillar; Chicago (IL); Sur place; USD 128 000 - 193 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision benefits

401(k) savings plans

Tuition Reimbursement

Career Development

Résumé du poste

Caterpillar is seeking an experienced SEO Site Manager to lead organic search initiatives for Cat.com from our Chicago area hubs. You’ll own the SEO strategy, drive technical optimization, and shape content discovery with analytics-driven governance.

You’ll influence product, content, and analytics teams to enhance performance and business impact. Ideal candidates bring deep technical SEO, large-scale content experience, and a track record of delivering measurable traffic growth.

Qualifications

• 5+ years of experience in SEO, digital marketing, content strategy, or related disciplines.
• Deep understanding of technical SEO, content optimization, information architecture, and analytics.
• Experience working with enterprise websites and large‑scale content ecosystems.
• Experience using SEO platforms such as BrightEdge, Siteimprove, Google Search Console, Google Analytics, and related tools.
• Strong analytical and problem‑solving skills with the ability to translate data into strategic recommendations.

Responsabilités

• Own the SEO strategy and roadmap for Cat.com, identifying opportunities to improve organic visibility, traffic, customer engagement, and business outcomes.
• Lead technical SEO initiatives by partnering with product, engineering, and development teams to improve site architecture, crawlability, indexation, schema, page performance, and overall search health.
• Drive content optimization and search discoverability, ensuring content aligns with customer search intent, SEO best practices, and emerging AI‑powered search experiences.
• Monitor and analyze SEO performance, establishing KPIs, evaluating traffic and ranking trends, identifying opportunities, and communicating results and recommendations to leadership.
• Serve as the SEO subject matter expert for Cat.com, providing guidance, governance, and best practices to cross‑functional teams while ensuring alignment with enterprise SEO standards.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements into site enhancements, new experiences, content initiatives, and platform changes.

Connaissances

SEO strategy

Technical SEO

Content optimization

Analytics

Cross-functional collaboration

Outils

BrightEdge

Siteimprove

Google Search Console

Google Analytics

Description du poste

Caterpillar is seeking an experienced SEO Site Manager to lead organic search initiatives for Cat.com from our Chicago area hubs. You’ll own the SEO strategy, drive technical optimization, and shape content discovery with analytics-driven governance.

You’ll influence product, content, and analytics teams to enhance performance and business impact. Ideal candidates bring deep technical SEO, large-scale content experience, and a track record of delivering measurable traffic growth.