SEO Site Manager, Cat.com

Caterpillar Inc.; Westminster (CO); On-site; USD 110,000 - 150,000; Full time

Job summary

Caterpillar Inc. in Westminster, CO is seeking an SEO Site Manager to drive organic search visibility and AI search readiness for Cat.com.

You will partner with product, content, analytics, and engineering teams to develop and execute a roadmap that improves traffic, engagement, and business outcomes. The ideal candidate combines deep expertise in technical SEO, content optimization, site architecture, and search analytics with the ability to influence cross-functional teams and shape the future

Responsibilities

• Own the SEO strategy and roadmap for Cat.com.
• Lead technical SEO initiatives with product, engineering, and development teams.
• Drive content optimization and search discoverability aligned with customer intent and AI search experiences.
• Monitor and analyze SEO performance with KPIs, trends, and leadership communications.
• Serve as the SEO subject matter expert for Cat.com with governance and best practices.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements.

Job description

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you'rejoining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don'tjust talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The SEO Site Manager is responsible for driving organic search visibility, discoverability, and AI search readiness across the Cat.com experience. This role serves as the primary SEO leader for the site, partnering with product managers, content strategists, developers, analytics teams, and the Enterprise SEO Center of Excellence to develop and execute a roadmap that improves traffic, engagement, and business outcomes.

The ideal candidate combines deep expertise in technical SEO, content optimization, site architecture, and search analytics with the ability to influence cross-functional teams and shape the future of SEO and Generative Engine Optimization (GEO) across Caterpillar's digital ecosystem.

What You Will Do

• Own the SEO strategy and roadmap for Cat.com , identifying opportunities to improve organic visibility, traffic, customer engagement, and business outcomes.
• Lead technical SEO initiatives by partnering with product, engineering, and development teams to improve site architecture, crawlability, indexation, schema, page performance, and overall search health.
• Drive content optimization and search discoverability , ensuring content aligns with customer search intent, SEO best practices, and emerging AI-powered search experiences.
• Monitor and analyze SEO performance , establishing KPIs, evaluating traffic and ranking trends, identifying opportunities, and communicating results and recommendations to leadership.
• Serve as the SEO subject matter expert for Cat.com , providing guidance, governance, and best practices to cross-functional teams while ensuring alignment with enterprise SEO standards.
• Collaborate across product, content, analytics, and digital teams to integrate SEO requirements into site enhancements, new experiences, content initiatives, and platform changes.

What You Will Have

Customer Focus: Knowledge