Technical Growth Marketing & Marketing Operations Manager

Purpose; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health and wellness benefits

Unlimited PTO

Learning and development stipend

Job summary

A leading personal growth technology firm in Los Angeles is seeking a Technical Growth Marketing & Marketing Operations Manager. You will execute growth experiments and manage paid media campaigns across various platforms like Meta and Google. Ideal candidates have 3-5 years in growth marketing and possess strong technical skills across multiple marketing systems. This role offers a dynamic environment that values detail, initiative, and teamwork to drive growth efforts effectively.

Qualifications

• 3–5 years in technical growth marketing or marketing operations.
• 2–3 years of hands-on paid media management experience.
• Experience supporting analytics and attribution across platforms.

Responsibilities

• Execute growth experiments across paid media and landing pages.
• Manage paid media campaigns across Meta and Google.
• Oversee marketing operations across the growth stack.
• Report on platform health and operational risks.

Skills

Technical fluency across marketing systems

Strong QA and monitoring instincts

Ability to communicate system health

Attention to detail

Tools

WordPress

Google Ads

Meta Ads

Customer.io

Appsflyer

GA4

Job description

Purpose is an AI-powered personal growth mentoring app built to help people make better decisions, gain clarity, and live more aligned lives. Co-founded by Mark Manson, three-time New York Times bestselling author and leading voice on growth mindset, Purpose brings thoughtful mentorship to people at a scale that was never possible before.

Since launching in Q4 2025, Purpose has grown quickly, bringing in tens of thousands of new users every month and now supports a global community. With strong foundations in place, we’re entering our next phase of growth and building a world-class team to help shape what comes next.

Role Overview

This is a hands-on technical growth marketing and marketing operations role focused on execution, experimentation, systems, and operational visibility, with a defined portion of the role dedicated to active paid media management.

You will work directly inside our tools every day — WordPress, paid media platforms, Customer.io, Appsflyer, RevenueCat, PostHog, GA4, with an active view on attribution and experimentation workflows. Other focus will help onboard and maintain additional platforms across creators, influencers, social media management, and analytics. The ideal candidate may not have worked in every platform listed, but can ramp quickly across new tools and technologies with strong foundational experience in growth, paid media, and analytics systems.

A core part of this role is ensuring the health, reliability, and clarity of our marketing stack, and regularly reporting on how these systems are performing to the broader team.

This role is not for a pure strategist. It is designed for someone who enjoys building, implementing, QA’ing, monitoring, and iterating across growth systems.

What You’ll Do

Technical Growth Marketing & Experimentation

• Execute rapid growth experiments across paid media, landing pages, onboarding, and lifecycle flows
• Build and optimize landing pages and experiments in WordPress
• Support creative testing workflows and ensure clean implementation across channels

Paid Media Management

• Actively manage a portion of our paid media campaigns across Meta, Google and other paid channels
• Support campaign setup, optimization, and iteration
• Implement testing frameworks across creative, audiences, and campaign variations
• Monitor performance and flag insights, risks, or opportunities

Marketing Operations & Systems

• Own day-to-day marketing operations across the growth stack, including WordPress, Customer.io, Appsflyer, paid media platforms, and analytics tools
• Ensure campaigns, integrations, and tracking are implemented correctly and remain healthy over time
• Support attribution, tracking, and event instrumentation in partnership with Growth and Engineering
• Troubleshoot technical issues across platforms, integrations, and data pipelines

Lifecycle, CDP & MMP Execution

• Work hands-on in Customer.io to support technical lifecycle execution, including event triggers, integrations, flow setup, and QA
• Support mobile attribution and performance tracking through Appsflyer, ensuring data accuracy across channels
• Assist with lifecycle and attribution system hygiene tied to product, billing, and subscription events
• Support onboarding and setup of new platforms for creators, influencers, social media management, and analytics
• Monitor the ongoing health and usage of marketing tools and vendors
• Flag issues, inefficiencies, or data gaps and work with partners to resolve them

Reporting & Team Readouts

• Maintain a clear operational view of the marketing stack and key systems
• Provide regular readouts to the Growth team on platform health, tracking integrity, and operational risks
• Share paid media performance updates and operational insights as part of broader growth readouts

Cross-Functional Enablement

• Act as an executional bridge between Growth, Product, Creative, and Engineering
• Help document systems, experiments, and workflows to improve speed and consistency
• Take ownership of execution details so the Growth team can focus on insight and direction

What We’re Looking For

Experience

• 3–5 years in technical growth marketing, marketing operations, or performance marketing execution
• Minimum 2–3 years of hands-on paid media management experience, specifically managing campaigns in Meta and Google
• Hands-on experience working directly inside growth and marketing tools (not just managing agencies)
• Experience supporting attribution, experimentation, and analytics across multiple platforms

Skills

• Strong technical fluency across marketing, growth, and analytics systems
• Comfortable working in WordPress, paid media platforms, CDPs/CRMs, and MMPs
• High attention to detail with strong QA and monitoring instincts
• Able to communicate system health and performance clearly to the broader team
• Thrives in fast-moving, test-and-learn environments

Nice to Have

• Experience managing paid media on additional platforms (e.g. TikTok, YouTube, programmatic DSPs, Apple Search Ads)
• Experience with subscription apps or consumer SaaS
• Familiarity with Customer.io, Appsflyer, GA4, PostHog, RevenueCat, or similar tools
• Prior experience supporting creator, influencer, or social media platforms
• Health and wellness benefits
• Unlimited PTO
• Learning and development stipend

Apply here: https://www.notion.so/Technical-Growth-Marketing-Marketing-Operations-Manager-2e81740ce6078041bcf0ddbfd3e887a0