Tech Solutions Marketing Leader

1000 Bentley Systems, Incorporated; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Collaborative environment

Competitive salary

Bentley Impact Day

Recognition programs

Wellbeing initiatives

Global impact

Job summary

Bentley Systems is seeking a marketing leader to define and drive the market narrative for our core technology platforms, including digital twins, AI, and connected data. Reporting to the VP of Product & Industry Marketing, this role shapes how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead a team of solution marketers, remain hands-on in messaging and positioning, and partner with executives to develop long-term technology

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company-wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.
• Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

Responsibilities

• Narrative & Executive Partnership: Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Translate technology strategy into differentiated market positioning and strategic messaging.
• Messaging, Positioning & Thought Leadership: Define messaging frameworks for Bentley's core technology platforms and ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes and drive technology thought leadership.
• Team Leadership: Lead, coach, and develop a team of solution marketers; stay hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.
• Go‑to‑Market Alignment: Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks and processes for consistent execution across the organization.
• Market Insight & Tech Fluency: Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise tech trends.
• Synthesize insights into forward-looking positioning and strategic recommendations.

Skills

B2B enterprise marketing

Executive leadership

Cross-functional leadership

Messaging & positioning

Team leadership

Strategic storytelling

Technical fluency

Education

Bachelor's degree

Job description

Bentley Systems is seeking a marketing leader to define and drive the market narrative for our core technology platforms, including digital twins, AI, and connected data. Reporting to the VP of Product & Industry Marketing, this role shapes how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead a team of solution marketers, remain hands-on in messaging and positioning, and partner with executives to develop long-term technology