Director, Technology Solution Marketing

1000 Bentley Systems, Incorporated; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Collaborative environment

Competitive salary

Bentley Impact Day

Recognition programs

Wellbeing initiatives

Global impact

Job summary

Bentley Systems is seeking a marketing leader to define and drive the market narrative for our core technology platforms, including digital twins, AI, and connected data. Reporting to the VP of Product & Industry Marketing, this role shapes how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead a team of solution marketers, remain hands-on in messaging and positioning, and partner with executives to develop long-term technology

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company-wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.
• Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

Responsibilities

• Narrative & Executive Partnership: Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Translate technology strategy into differentiated market positioning and strategic messaging.
• Messaging, Positioning & Thought Leadership: Define messaging frameworks for Bentley's core technology platforms and ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes and drive technology thought leadership.
• Team Leadership: Lead, coach, and develop a team of solution marketers; stay hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.
• Go‑to‑Market Alignment: Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks and processes for consistent execution across the organization.
• Market Insight & Tech Fluency: Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise tech trends.
• Synthesize insights into forward-looking positioning and strategic recommendations.

Skills

B2B enterprise marketing

Executive leadership

Cross-functional leadership

Messaging & positioning

Team leadership

Strategic storytelling

Technical fluency

Education

Bachelor's degree

Job description

Location

Philadelphia, PA or Denver, CO (Hybrid – 1 day per week in the office)

Position Summary

Bentley is seeking a marketing leader to define and drive the market narrative for our core technology platforms, including digital twins, AI, connected data, and platform capabilities. Reporting to the VP of Product & Industry Marketing, this role shapes how Bentley's technology strategy is understood internally and differentiated externally. You will partner with executive leadership to develop long-term technology narratives, guide thought leadership, and ensure consistent positioning across products, industries, and go-to-market programs. As a player-coach, you will lead, coach, and develop a team of solution marketers while remaining accountable for one or more strategic technology solution areas. Success in this role requires executive presence, exceptional storytelling, technical curiosity, and the ability to influence across a global, matrixed organization.

Responsibilities

• Narrative & Executive Partnership Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction. Serve as the primary marketing advisor for Bentley's horizontal technology portfolio. Translate technology strategy into differentiated market positioning and strategic messaging.
• Messaging, Positioning & Thought Leadership Define messaging frameworks for Bentley's core technology platforms. Ensure consistent positioning across industries, products, and go-to-market initiatives. Develop differentiated value propositions grounded in customer outcomes. Drive Bentley's technology thought leadership by identifying emerging trends and partnering with executives on key industry narratives. Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.
• Team Leadership Lead, coach, and develop a team of solution marketers. Personally lead strategic technology solution initiatives while remaining hands‑on in messaging and positioning. Align team priorities with business objectives and evolving market opportunities.
• Go‑to‑Market Alignment Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally. Establish scalable frameworks, standards, and processes for consistent execution across the organization.
• Market Insight & Technology Fluency Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise technology trends. Synthesize analyst, customer, competitive, and market insights into forward‑looking positioning and strategic recommendations.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company‑wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high‑performing marketing teams.
• Strong cross‑functional leadership across product, sales, and go‑to‑market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.
• Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

What We Offer

• Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.
• An attractive salary and benefits package.
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• Be part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
• Discover our latest user success stories for an insight into our global impact.

Who We Are

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry‑leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. Bentley Policy on EEO, Affiantive Action and Pay Transparency Non-Discrimination Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice.

Request an Accommodation: As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [e-mail]

At Bentley, you'll help shape the future of infrastructure with innovative solutions, a global impact, and a culture that values growth, collaboration, and sustainability. Built by engineers for engineers, Bentley has been the leading global provider of infrastructure engineering software for 40 years. Join us on our continued journey leading industry change.

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry‑leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

This is a Hybrid role.