Head of Technology Solutions Marketing & Narrative

Bentley Systems, Incorporated; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Bentley Impact Day

Competitive benefits

Recognition programs

Inclusion and wellbeing initiatives

Job summary

Bentley Systems, Incorporated is seeking a marketing leader to define and drive the market narrative for core technology platforms like digital twins, AI, and connected data. The role blends executive partnership with hands-on messaging and positioning across products, industries, and go-to-market programs.

You will lead a solution marketing team, shape long-term technology narratives, and influence across a global matrix organization, reporting to the VP of Product & Industry Marketing in a

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company-wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.
• Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

Responsibilities

• Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Define messaging frameworks for Bentley's core technology platforms and ensure consistent positioning across industries and GTM initiatives.
• Lead, coach, and develop a team of solution marketers while remaining hands-on in messaging and positioning.
• Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Synthesize analyst, customer, competitive, and market insights into forward-looking positioning and strategic recommendations.

Skills

Executive leadership

Storytelling

Messaging & Positioning

Cross-functional leadership

B2B enterprise marketing

AI & digital twins knowledge

Industry marketing

Team leadership

Education

Bachelor's degree

Job description

Bentley Systems, Incorporated is seeking a marketing leader to define and drive the market narrative for core technology platforms like digital twins, AI, and connected data. The role blends executive partnership with hands-on messaging and positioning across products, industries, and go-to-market programs.

You will lead a solution marketing team, shape long-term technology narratives, and influence across a global matrix organization, reporting to the VP of Product & Industry Marketing in a