Tech Adoption & Engagement Strategist

Auburn University; Woodfield (AL); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Generous benefits

Educational opportunities

Work-life balance

Job summary

Auburn University is seeking a Communications & Marketing Specialist II/III to lead technology engagement, adoption, and outreach across the university, partnering with the CIO's Office and OIT to translate complex technology initiatives into user-friendly guidance for faculty, staff, and students.

The role focuses on developing adoption plans, campaigns, and training materials, building campus partnerships, and evaluating engagement metrics to maximize the value of technology investments in

Qualifications

• Degree in Journalism, Communications, Marketing or related field
• Bachelor's degree plus 2 years of experience OR Master’s degree
• Bachelor's degree plus 4 years of experience OR Master’s degree plus 2 years
• Experience in marketing and communications services to include print journalism
• Experience supporting technology initiatives within a higher education environment
• Experience developing communication and adoption strategies for enterprise technology implementations
• Experience in change management, organizational effectiveness, user adoption, or customer success initiatives
• Ability to communicate technical concepts effectively to non-technical audiences
• Experience facilitating presentations, workshops, stakeholder meetings, or community engagement activities
• Familiarity with technology project lifecycles and implementation methodologies
• Experience analyzing engagement metrics and using data to improve communication and adoption outcomes

Responsibilities

• Develops and implements campus-wide technology engagement and adoption strategies that promote awareness, understanding, and effective use of University technology services, systems, and initiatives.
• Partners with OIT leaders, project teams, and functional stakeholders to create adoption plans, communication campaigns, training support materials, and outreach activities that facilitate successful implementation of technology solutions.
• Plans, coordinates, and executes strategic communications and engagement initiatives on behalf of the Office of the CIO to communicate priorities, technology investments, organizational decisions, and service impacts to faculty, staff, students, and campus leadership.
• Builds and maintains collaborative relationships with campus partners to gather feedback, identify user needs and barriers to adoption, and incorporate stakeholder perspectives into technology planning, implementation, and continuous improvement efforts.
• Develops user-focused content and resources that translate technical concepts into clear, practical guidance, helping individuals understand the value, purpose, and effective use of technology services and solutions.
• Evaluates the effectiveness of technology communication, outreach, and adoption efforts through stakeholder feedback, participation metrics, and usage data, and recommends strategies to improve engagement and service utilization.
• Coordinates outreach events, presentations, forums, demonstrations, and other engagement opportunities that strengthen partnerships between OIT and the University community while advancing institutional technology priorities.

Education

Bachelor's degree

Master's degree

Job description

Auburn University is seeking a Communications & Marketing Specialist II/III to lead technology engagement, adoption, and outreach across the university, partnering with the CIO's Office and OIT to translate complex technology initiatives into user-friendly guidance for faculty, staff, and students.

The role focuses on developing adoption plans, campaigns, and training materials, building campus partnerships, and evaluating engagement metrics to maximize the value of technology investments in