Tasting Room Experience Lead

Tasting Room Expo; California (MO); Hybrid; USD 69,000 - 81,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with company match

TWEforME Day

Product allowance

Job summary

Beaulieu Vineyard in Rutherford seeks an Assistant Hospitality Manager to lead the tasting room and drive guest experiences. You will shape the visitor journey, partner with culinary and events teams, and coach a high-performing team to deliver best-in-class tastings and events.

As a front-line leader, you’ll oversee daily operations, training programs, and onboarding. You’ll manage up to 20 staff, drive sales, and act as BV brand ambassador across experiences and private events.

Qualifications

• 4+ years of direct-to-consumer sales and/or customer service experience, ideally in wine or hospitality.
• Led and coached teams of 15+ employees, driving results and fostering a positive culture.
• Confidence in sales strategy, wine club conversion, and delivering luxury guest experiences.
• Tech-savvy with tools like Shopify, Bloom, Gorgias, TOCK and Microsoft Office.

Responsibilities

• Oversee daily operations of the Tasting Room, ensuring exceptional guest service and sales performance.
• Onboard and implement comprehensive training programs to enhance sales team performance and product knowledge.
• Inspire and motivate team members to achieve and exceed sales targets through strategic guidance and support.
• Innovate and expand tour and tastings to meet visitor engagement goals
• Lead onboarding and training programs to build a knowledgeable, guest-focused team
• Manage staffing, scheduling, and performance reviews for up to 20 direct reports
• Develop and implement creative outreach strategies to attract new guest and build lasting relationships
• Serve as Manager on Duty, handling banking, POS operations, and daily logistics
• Ensure compliance with safety, beverage service, and food handling standards
• Support special events and act as an ambassador for the BV brand

Skills

Direct-to-consumer sales

Team leadership

Sales strategy

Luxury guest experience

Wine knowledge

Tech proficiency

Communication

Tools

Shopify

Bloom

Gorgias

TOCK

Microsoft Office

Job description

Beaulieu Vineyard in Rutherford seeks an Assistant Hospitality Manager to lead the tasting room and drive guest experiences. You will shape the visitor journey, partner with culinary and events teams, and coach a high-performing team to deliver best-in-class tastings and events.

As a front-line leader, you’ll oversee daily operations, training programs, and onboarding. You’ll manage up to 20 staff, drive sales, and act as BV brand ambassador across experiences and private events.