Assistant Tasting Room Manager - BV

Tasting Room Expo; California (MO); Hybrid; USD 69,000 - 81,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with company match

TWEforME Day

Product allowance

Job summary

Beaulieu Vineyard in Rutherford seeks an Assistant Hospitality Manager to lead the tasting room and drive guest experiences. You will shape the visitor journey, partner with culinary and events teams, and coach a high-performing team to deliver best-in-class tastings and events.

As a front-line leader, you’ll oversee daily operations, training programs, and onboarding. You’ll manage up to 20 staff, drive sales, and act as BV brand ambassador across experiences and private events.

Qualifications

• 4+ years of direct-to-consumer sales and/or customer service experience, ideally in wine or hospitality.
• Led and coached teams of 15+ employees, driving results and fostering a positive culture.
• Confidence in sales strategy, wine club conversion, and delivering luxury guest experiences.
• Tech-savvy with tools like Shopify, Bloom, Gorgias, TOCK and Microsoft Office.

Responsibilities

• Oversee daily operations of the Tasting Room, ensuring exceptional guest service and sales performance.
• Onboard and implement comprehensive training programs to enhance sales team performance and product knowledge.
• Inspire and motivate team members to achieve and exceed sales targets through strategic guidance and support.
• Innovate and expand tour and tastings to meet visitor engagement goals
• Lead onboarding and training programs to build a knowledgeable, guest-focused team
• Manage staffing, scheduling, and performance reviews for up to 20 direct reports
• Develop and implement creative outreach strategies to attract new guest and build lasting relationships
• Serve as Manager on Duty, handling banking, POS operations, and daily logistics
• Ensure compliance with safety, beverage service, and food handling standards
• Support special events and act as an ambassador for the BV brand

Skills

Direct-to-consumer sales

Team leadership

Sales strategy

Luxury guest experience

Wine knowledge

Tech proficiency

Communication

Tools

Shopify

Bloom

Gorgias

TOCK

Microsoft Office

Job description

Join Beaulieu Vineyard in our newly built hospitality center in Rutherford. As Assistant Hospitality Manager, you'll play a key leadership role in bringing this new experience to life-helping shape the tasting room in our culinary & events space, and overall guest journey that will define BV's next chapter.

This is a unique opportunity to partner with our winery chef, culinary, and events teams to deliver elevated, best-in-class food & wine tastings, private events, and activations. As a front-line leader, you'll drive sales, coach your team, and ensure every guest interaction reflects the warmth and excellence of BV.

About Us

Treasury Wine Estates (TWE) is one of the world's largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company - known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands,

About Beaulieu Vineyard (BV)

Established in 1900, Beaulieu Vineyard is one of the most historic Napa Valley wineries, setting the standard for quality and innovation in Napa Valley winemaking.

Today, Beaulieu Vineyard continues to innovate, utilizing the latest technology in combination with time-honored traditions to produce exceptional Napa Valley Cabernets. As we celebrate our 126^th year, 2026 is shaping up to be our best year yet. We are building a completely new hospitality center, scheduled to open July 2026.

Responsibilities

• Oversee daily operations of the Tasting Room, ensuring exceptional guest service and sales performance
• Onboard and implement comprehensive training programs to enhance sales team performance and product knowledge.
• Inspire and motivate team members to achieve and exceed sales targets through strategic guidance and support.
• Innovate and expand tour and tastings to meet visitor engagement goals
• Lead onboarding and training programs to build a knowledgeable, guest-focused team
• Manage staffing, scheduling, and performance reviews for up to 20 direct reports
• Develop and implement creative outreach strategies to attract new guest and build lasting relationships
• Serve as Manager on Duty, handling banking, POS operations, and daily logistics
• Ensure compliance with safety, beverage service, and food handling standards
• Support special events and act as an ambassador for the BV brand

About You

• You have 4+ years of direct-to-consumer sales and/or customer service experience, ideally in wine or hospitality
• You've led and coached teams of 15+ employees, driving results and fostering a positive culture
• You're confident in sales strategy, wine club conversion, and delivering luxury guest experiences
• You're tech-savvy with tools like Shopify, Bloom, Gorgias, TOCK and Microsoft Office
• You're a strong communicator with excellent organizational skills and a calm, professional demeanor
• You're flexible - available to work weekends, holidays, and occasional travel
• You're passionate about wine, knowledgeable about Napa Valley, and eager to grow with the company
• You're at least 21 years old and able to lift up to 40 pounds

Why you'll love it here

• Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE.
• We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world's most desirable wines through our generous employee product allowance
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your "TWEforME Day" - a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more,

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.

Pay Transparency Disclosure: The base pay range offered for this position is $69,000 to $80,500 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Treasury reserves the right to modify the range in the future.

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