Tasting Room Associate

Tasting Room Expo; California; Hybrid; USD 30,000 - 36,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental & Caregiver Leave

Volunteer Days

Flexible Work Options

Wellbeing program

401(k) with Company Match

Wine Perks & Discounts

Recognition & Rewards

Job summary

Beringer Vineyards in California is seeking a Full Time Tasting Room Associate with a strong focus on guest experience. You will host tastings, drive sales, and stay informed about our Private Reserve wines and offerings.

The role requires weekend work, exceptional customer service, wine knowledge, and the ability to engage guests in a welcoming manner while collaborating with team members across the property.

Qualifications

• Exemplary customer service skills.
• Passionate about wine.
• Sales and conversion via hospitality and knowledge.
• Strong presentation and communication skills.

Responsibilities

• Set up and host wine tastings and tours for guests.
• Sell wine, merchandise and wine clubs to meet or exceed monthly sales targets.
• Collaborate with co-workers to provide a superior guest experience.
• Provide service and hospitality that exceeds expectations.
• Stay informed on Beringer wines and offerings.
• Engage with local wine industry community and recommend local options.
• Participate in training programs and strive for sales targets.
• Open, close and operate cash registers.
• Assist in events, dinners and site activities.
• Assist with inventory and floor upkeep, restocking.
• Follow site policies and procedures.

Skills

Customer service

Wine knowledge

Sales skills

Presentation skills

Communication

Job description

About Us

Founded in 1876, Beringer is California's longest continuously operating winery, celebrating its 150^th anniversary this year. We began farming in Knights Valley in the late 1960s, helping pioneer the region long before it became an official AVA. Our Private Reserve Cabernet and Chardonnay have both earned Wine Spectator's 'Wine of the Year', making Beringer the only winery honored for both a red and a white. With longtime winemaker Margo Van Staavern's legacy guiding our style, and the historic Rhine House welcoming guests, Beringer offers a sense of belonging at every stage of your wine journey - from discovery to collecting.

About the Role

We are currently recruiting for a Full Time Tasting Room Associate at Beringer with a background in customer service, a good eye for detail, and truly enjoys fostering a wonderful experience for every guest that visits the property. As a Full Time Tasting Room Associate, you will be the main point of contact for our guests, so a polite, friendly, and energetic demeanor is a must.

Key Responsibilities

• Set-up and host wine tastings and tours for guests
• Sell wine, merchandise and wine clubs to meet or exceed monthly sales targets
• Collaborate with co-workers to provide a superior guest experience
• Provide service and hospitality that exceeds our competitors and our guest's expectations
• Stay current on Beringer Vineyards wines and customer offerings
• Be engaged and active in local wine industry community - know our market
• Be informed on local hospitality offerings and make recommendations to guests
• Participate in TWE training programs
• Strive for WISE triple score sales and service results
• Open, close and operate cash registers
• Assist in events, private dinners and various site activities
• Assist Wine Inventory and Merchandise Dept. with restocking, inventory and floor upkeep
• Follow site policies and procedures including but not limited to: Opening and closing, inventory of merchandise and wine, etc.
• Act as a backup for other Hospitality Sales Associates who are conducting tastings and tours

About you

• Must be 21 years of age
• Exemplary customer service skills
• Passionate about wine
• Sales and conversion via hospitality and knowledge
• Strong presentation skills with the ability to relay their knowledge of wines and wine production
• Dynamic communication skills & positive attitude
• Must have a clean professional appearance and excel in intercommunications and interactions
• Ability to start a project and carry through to successful implementation
• Knowledge of food and wine, the wine industry, Sonoma, Napa and Bay Area restaurants
• This position must work weekends (Friday, Saturday and Sunday), some holidays and evenings
• Must be able to lift 50 lbs. (a case of wine)

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.

Benefits

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose!
• Paid Parental & Caregiver Leave: Generous time off for life's big moments.
• Volunteer Days: Get paid to give back-2 full days each year!
• Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles.
• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
• 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
• Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance.
• Recognition & Rewards: Celebrate wins and earn fun rewards.

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact [e-mail], quoting the job title and reference number.

For Tasting Room Roles

Compensation

• Base pay: hourly rate ranges from $22.12 to $23 per hour, based on experience, skills, role scope, location, and business needs.
• Incentive pay: eligible to participate in the direct-to-consumer sales incentive plan (DSIP), offering variable compensation based on site performance. Incentive pay is not guaranteed.
• Estimated on-target earnings (OTE) $24.33 to $26.97 per hour, based on base pay plus target DSIP at Target performance parenthesis (where applicable). Actual earnings vary based on site performance, hours worked, and role classification.
• Tips: this role is eligible for tips. Tips are paid by customers and vary by location, shift, and customer volume. Tips are not guaranteed. Based on historical experience in some locations slash shifts, tips have at times added approximately 11% to 20% above base pay for some employees.

The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.