Tasting Room Lead - Sterling Vineyards

Tasting Room Expo; Calistoga (CA); On-site; USD 34,000 - 40,000; Full time

Benefits offered by this job

Paid Time Off

Parental & Caregiver Leave

Volunteer Days

Flexible Work Options

Wellbeing Program

401(k) with Company Match

Wine Perks & Discounts

Recognition & Rewards

Job summary

Sterling Vineyards, a renowned Napa Valley winery, seeks a Tasting Room Lead to guide guest interactions, pour wines, and drive sales. You will supervise Hospitality Associates, lead tastings, and collaborate with the Assistant Hospitality Manager to ensure exceptional guest experiences.

Ideal candidates have 2+ years in wine sales or hospitality, are highly organized, and can work flexible shifts, including weekends.

Qualifications

• Minimum of 2 years' wine sales, restaurant and/or hospitality service experience.
• Self-motivated, highly organized, and require minimal day-to-day direction.
• Able to travel to other Company locations when needed.
• Flexible shifts, weekends and holidays.

Responsibilities

• Greet guests, pour wines, and educate guests with enthusiasm.
• Host tastings and tours reflecting the Sterling Vineyards brand.
• Lead daily activities of Hospitality Associates as shift supervisor.
• Process POS transactions accurately and report tips.
• Build long-term guest relationships and promote wine club membership.
• Maintain guest service standards and support special events.

Skills

Wine sales

Hospitality service

Guest relations

Communication

Tools

POS system

Job description

About Us Internationally known, Sterling Vineyards is one of the most visited wineries in Napa Valley. Modeled after a Greek monastery, the winery sits 300 feet above the valley floor where visitors take an aerial tram to access the top-quality Bordeaux varietals and majestic 360-degree views of Napa Valley.

About the Role The Tasting Room Lead is an ambassador all guest interactions through pouring and selling wines, hosting tastings, guiding tours and welcoming all visitors. The Tasting Room Lead will act as shift supervisor to lead by example and direct daily activities of Hospitality Associates in partnership with the Assistant Hospitality Manager.

Key Responsibilities

• Help achieve or exceed DTC financial goals
• Follow inventory controls to minimize monthly loss and expense
• Greet guests and answer questions about wines, merchandise, history, and facilities
• Host tastings that reflect the Sterling Vineyards brand and drive sales and loyalty
• Process POS transactions accurately
• Report tips and gratuities accurately
• Open, close, and operate cash registers
• Build and maintain long-term guest relationships
• Serve as a host for VIP guests
• Maintain guest service standards
• Educate guests on winemaking and winery history
• Promote wine club membership to increase sales and loyalty
• Engage guests, resolve service issues, and identify opportunities for improvement
• Set up and host tastings and tours
• Pour wines and educate guests with enthusiasm
• Audit tours and tastings to ensure quality standards are met
• Follow GAMES and Hospitality Academy standards
• Partner with the Wine Club Ambassador to deliver exceptional wine club experiences
• Support special events as a brand ambassador
• Serve as a resource on wines, vintages, production, availability, and awards
• Collaborate with colleagues to deliver exceptional guest experiences
• Drive WISE sales and service results
• Participate in TWE training programs
• Provide backup support for tastings and tours
• Train hospitality staff to deliver financial and guest experience goals
• Foster a culture of excellence across the team
• Stay active in the local wine community
• Stock, organize, and maintain a clean work environment
• Manage team breaks and lunches during shifts
• Ensure compliance with TWE Zero Harm and Health & Safety standards
• Partner with maintenance to keep guest areas, grounds, and facilities presentation-ready

About You

• Minimum of 2 years' wine sales, restaurant and/or hospitality service experience
• Self-motivated, highly organized, and require minimal day-to-day direction
• Can effectively communicate with all levels of employees and consumers
• Able to work flexible shifts, weekends and holidays
• Strong knowledge of the Napa Valley area, food and wine market
• Basic understanding of wine and winemaking
• Able to travel on occasion to other Company locations
• Able to lift 40 pounds
• At least 21 years of age
• Clean professional appearance

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.

Benefits depend on your work category and may include

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose!
• Paid Parental & Caregiver Leave: Generous time off for life's big moments.
• Volunteer Days: Get paid to give back-2 full days each year!
• Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles.
• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
• 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
• Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance.
• Recognition & Rewards: Celebrate wins and earn fun rewards.

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact [e-mail], quoting the job title and reference number.

Pay Transparency Disclosure

Base pay: Hourly rate ranges from $25.00 to $27:00 per hour, based on experience, skills, role scope, location, and business needs.

Incentive pay: Eligible to participate in the Direct-to-Consumer Sales Incentive Plan (DSIP), offering variable compensation based on site performance. Incentive pay is not guaranteed.

Estimated on-target earnings: $27.50 to $29.70 per hour, based on base pay plus target DSIP at target performance (where applicable). Actual earnings vary based on site performance, hours worked, and role classification.

Tips: Tips are paid by customers and vary by location, shift, and customer volume. Tips are not guaranteed. Based on historical experience in some locations/shifts, tips have at times added approximately 21% above base pay for some employees.

Actual compensation will be determined based on factors including, but not limited to, candidate experience, skills, internal equity, geographic location, and applicable employment laws. This role will be eligible for an annual bonus as well as a comprehensive benefi

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