Tasting Room Associate - Beaulieu Vineyards

Tasting Room Expo; California; On-site; USD 30,000 - 33,000; Full time

Benefits offered by this job

Paid Time Off

Paid Parental & Caregiver Leave

Volunteer Days

Flexible Work Options

Wellbeing program

401(k) with Company Match

Job summary

Beaulieu Vineyard is seeking a friendly Tasting Room Associate to greet guests, host tastings, and sell wine and merchandise. You will be the main contact for guests, ensuring a memorable visit with a polished, energetic demeanor.

The role emphasizes hospitality, wine knowledge, and sales goals, with opportunities to participate in events and training programs. Weekend/evening availability is required.

Qualifications

• Strong customer service and hospitality mindset.
• Knowledge of wine and food in the Napa/Sonoma hospitality market.
• Sales focused with a guest-first approach.

Responsibilities

• Set up, host tastings and tours for guests.
• Sell wine, merchandise and wine clubs to meet sales goals.
• Deliver exceptional guest experiences and maintain product knowledge.

Skills

Customer service

Wine knowledge

Sales-oriented

Hospitality mindset

Presentation skills

Interpersonal skills

Job description

About Us

Beaulieu Vineyard is one of Napa Valley's founding wineries, established in 1900 by Georges de Latour and named after his wife's words-'Quel beau lieu!' or 'What a beautiful place!' Our legacy was shaped by legendary winemaker Andre Tchelistcheff, who coined the term 'Rutherford Dust' and helped define Napa Cabernet. Our flagship Georges de Latour Private Reserve, first crafted in 1936, remains a benchmark for collectors and critics alike. With 125 years of heritage, 100-point accolades, and Wine Spectator's #1 Wine Value of the Year, BV is now preparing to unveil a historic renovation that honors our past and inspires the future.

About the Role

We are currently recruiting for a full-time Tasting Room Associate at Beaulieu Vineyard with a background in customer service, a good eye for detail, and truly enjoys fostering a wonderful experience for every guest that visits the property. As a Tasting Room Associate, you will be the main point of contact for our guests, so a polite, friendly, and energetic demeanor is a must.

Key Responsibilities

• Set-up and host wine tastings and tours for guests
• Sell wine, merchandise and wine clubs to meet sales goals
• Work with team members to deliver exceptional guest experiences
• Provide hospitality that exceeds our competitors and our guests' expectations
• Stay current on Beaulieu Vineyard wines and customer offerings
• Be engaged and active in local wine industry community - know our market
• Be informed on local hospitality offerings and make recommendations to guests
• Participate in TWE training programs
• Strive for WISE triple score sales and service results
• Open, close and operate cash registers
• Assist in events, private dinners and various site activities
• Assist with inventory, restocking, and merchandising
• Follow site policies and procedures including but not limited to: Opening and closing, inventory of merchandise and wine, etc.
• Provide backup support for tastings and tours

About you

• Must be 21 years of age
• Strong customer service skills
• Passionate for wine
• Sales focused with a hospitality mindset
• Strong presentation and wine education skills
• Dynamic communication skills & positive attitude
• Professional appearance and interpersonal skills
• Ability to manage projects through completion
• Knowledge of wine, food, and the Napa/Sonoma Hospitality market
• Available weekends, holidays and some evenings
• Must be able to lift 50 lbs. (a case of wine)

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.

Benefits depend on your work category and may include

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose!
• Paid Parental & Caregiver Leave: Generous time off for life's big moments.
• Volunteer Days: Get paid to give back-2 full days each year!
• Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles.
• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
• 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
• Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance.
• Recognition & Rewards: Celebrate wins and earn fun rewards.

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact [e-mail], quoting the job title and reference number.

Pay Transparency Disclosure

Base pay: Hourly rate ranges from $22.00 to $24.00 per hour, based on experience, skills, role scope, location, and business needs.

Incentive pay: Eligible to participate in the Direct-to-Consumer Sales Incentive Plan (DSIP), offering variable compensation based on site performance. Incentive pay is not guaranteed.

Estimated on-target earnings: $24.20 to $26.40 per hour, based on base pay plus target DSIP at target performance (where applicable). Actual earnings vary based on site performance, hours worked, and role classification.

Tips: Tips are paid by customers and vary by location, shift, and customer volume. Tips are not guaranteed. Based on historical experience in some locations/shifts, tips have at times added approximately 21% above base pay for some employees.

Actual compensation will be determined based on factors including, but not limited to, candidate experience, skills, internal equity, geographic location, and applicable employment laws. This role will be eligible for an annual bonus as well as a comprehensive benefits package. Treasury reserves the right to modify the range in the future.

The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.