Talent Attraction & Brand Strategist

Dollar General; Tennessee; On-site; USD 65,000 - 90,000; Full time

Job summary

Dollar General is seeking a Talent Attraction & Employer Brand Specialist to lead recruitment marketing and build a compelling employer brand. You will partner with Talent Acquisition, HR, Communications and Marketing to create candidate-focused content and data-driven insights that align with hiring priorities.

The role emphasizes developing campaigns, optimizing the candidate journey, and coordinating initiatives across stakeholders to ensure timely, high-quality execution.

Qualifications

• Direct experience in Talent Acquisition, employer branding, talent attraction, and recruitment marketing is preferred.
• Experience with EVP development, candidate journey, and social media campaigns.
• Corporate employer branding or marketing in TA is a plus.

Responsibilities

• Develop and execute recruitment marketing strategies to attract qualified candidates for critical hiring needs.
• Strengthen the employer brand with engaging content on employee experience and culture.
• Manage employer brand on social media and external platforms; monitor sentiment.
• Enhance candidate experience via career site content and digital touchpoints.
• Measure effectiveness using data-driven insights and optimize strategies.

Skills

Talent attraction

Employer branding

Recruitment marketing

Content development

Social media management

Analytics

Education

Bachelor's degree in Marketing/Communications/HR/Public Relations/Digital Media

Tools

Canva

Adobe Creative Suite

CRM platforms

Advertising & analytics tools

Job description

Dollar General is seeking a Talent Attraction & Employer Brand Specialist to lead recruitment marketing and build a compelling employer brand. You will partner with Talent Acquisition, HR, Communications and Marketing to create candidate-focused content and data-driven insights that align with hiring priorities.

The role emphasizes developing campaigns, optimizing the candidate journey, and coordinating initiatives across stakeholders to ensure timely, high-quality execution.