TALENT ATTRACTION SPECIALIST

Dollar General; Tennessee; On-site; USD 65,000 - 90,000; Full time

Job summary

Dollar General is seeking a Talent Attraction & Employer Brand Specialist to lead recruitment marketing and build a compelling employer brand. You will partner with Talent Acquisition, HR, Communications and Marketing to create candidate-focused content and data-driven insights that align with hiring priorities.

The role emphasizes developing campaigns, optimizing the candidate journey, and coordinating initiatives across stakeholders to ensure timely, high-quality execution.

Qualifications

• Direct experience in Talent Acquisition, employer branding, talent attraction, and recruitment marketing is preferred.
• Experience with EVP development, candidate journey, and social media campaigns.
• Corporate employer branding or marketing in TA is a plus.

Responsibilities

• Develop and execute recruitment marketing strategies to attract qualified candidates for critical hiring needs.
• Strengthen the employer brand with engaging content on employee experience and culture.
• Manage employer brand on social media and external platforms; monitor sentiment.
• Enhance candidate experience via career site content and digital touchpoints.
• Measure effectiveness using data-driven insights and optimize strategies.

Skills

Talent attraction

Employer branding

Recruitment marketing

Content development

Social media management

Analytics

Education

Bachelor's degree in Marketing/Communications/HR/Public Relations/Digital Media

Tools

Canva

Adobe Creative Suite

CRM platforms

Advertising & analytics tools

Job description

The Talent Attraction & Employer Brand Specialist develops and executes talent attraction, employer branding, recruitment marketing, social media, and reputation management strategies that strengthen the organization's employer brand and attract qualified talent. This role partners across Talent Acquisition, HR, Communications, and Marketing to create compelling candidate experiences, targeted campaigns, candidate-facing content, and data-driven insights that support hiring priorities.

Job Details

• Develop and execute recruitment marketing strategies that attract qualified candidates for critical hiring needs by leveraging business partnerships, targeted campaigns, and workforce market insights. 30%
• Strengthen and promote the employer brand through consistent, engaging content that highlights the employee experience, company culture, career opportunities, and growth potential. 20%
• Manage the organization's employer brand presence across social media and external platforms while monitoring reputation, engagement, and candidate sentiment to inform recruiting strategies. 15%
• Enhance the candidate experience by optimizing career site content and digital touchpoints to improve engagement and application conversion. 10%
• Measure recruitment marketing effectiveness and utilize data-driven insights to continuously improve sourcing, attraction, and conversion strategies. 15%
• Lead and coordinate employer branding and recruitment marketing initiatives across internal stakeholders and external partners while ensuring quality, consistency, and timely execution. 10%

Qualifications
Direct experience in Talent Acquisition, employer branding, talent attraction, and recruitment marketing is strongly preferred.

Required Experience

• Significant experience leading employer branding, talent attraction, recruitment marketing initiatives, and candidate journey strategy.
• Proven experience in talent attraction, employer branding, recruitment marketing, EVP development, building talent pipelines, talent market intelligence and candidate journey strategy.
• Corporate employer branding, recruitment marketing, or Talent Acquisition marketing experience.
• 2-4 years of experience in employer branding, talent attraction, recruitment marketing, social media, communications, or a related field.

Content, Brand & Marketing Expertise

• Strong experience in content development, storytelling, social media management, and visual brand judgment.
• Experience creating digital and social content and translating hiring needs into targeted messaging and campaigns.
• Experience with candidate personas, audience segmentation, career sites, and employer review platforms.
• Demonstrated success in employer reputation management and data-driven decision-making.

Skills & Capabilities

• Excellent communication, collaboration, organization, and project management skills.
• Strong writing, storytelling, project management, analytical, and stakeholder partnership skills.
• Proven ability to balance creativity, brand standards, business priorities, and measurable hiring outcomes.
• Ability to manage multiple priorities and use performance metrics to improve results.

Technical & Digital Tools

• Strong experience with Canva, Adobe Creative Suite, social media management, CRM, advertising, and analytics tools.
• Experience using AI-enabled tools for content development, research, or workflow efficiency.

Education

• Bachelor's degree in Marketing, Communications, Human Resources, Public Relations, Digital Media, or a related field, or equivalent experience.

Work Where You Matter

At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.

Company Overview

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at www.dollargeneral.com/about-us.html.