Syst Communications Strategist

Baycare; Clearwater (FL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

BayCare seeks an experienced System Communications Strategist to craft and deliver multi-media communications for internal and external audiences. The role emphasizes collaboration across BayCare leaders and subject matter experts, producing content for public, team member, and media channels.

You will develop press materials, newsletters, emails, and social content, manage review processes, and measure program success.

Qualifications

• 7 years in Communications with a health care provider, corporate department or agency.
• Copy Editing, Writing, and Media Relations skills are required.
• APR certification is preferred.

Responsibilities

• Develops and implements multi-media communications strategies for internal and external channels.
• Creates and manages communications vehicles including press releases, newsletters, emails and social media.
• Interacts with BayCare leaders and subject matter experts to draft content for diverse audiences.
• Conducts media relations and prepares messages, materials and scripts.
• Ensures content accuracy and reviews, facilitating issue management.
• Develops metrics to measure communication effectiveness and suggests improvements.

Skills

Copy Editing

Writing

Media Relations

Education

Bachelor's Degree in Marketing; Mass Communications; Journalism; Or Related Field

Job description

Clearwater:BayCare Sys Office West | Business and Administrative | Full Time

Description

At BayCare, we are proud to be one of the largest employers in the Tampa Bay area.Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

System Communications Strategist

Summary:

This role is for a more experienced Communications professional dedicated to sharing BayCare's story with all audiences and who prioritizes collaboration, and flexibility to meet BayCare's needs.

• Develops and implements multi-media communications strategies for internal and external channels to support system-wide projects, service lines, specific divisions and campaigns.
• Creates and manages vehicles for communications initiatives including press releases, team member portal content, newsletters, emails, social media content, reports, meetings and events.
• Interacts and builds positive relationships with internal customers, BayCare leaders and subject matter experts to gather information and draft content (including visual) for dissemination to all audiences (public, team member, media).
• Conducts media relations, including preparation of messages, materials and scripts as well as coaching, counseling and media interaction.
• Assumes primary responsibility for fact-checking and securing appropriate reviews and approvals for content to ensure accuracy, completeness and relevance. Facilitates issues management activities.
• Develops and monitors metrics to measure the effectiveness of communications efforts and recommend improvements to the communications program as appropriate.

Minimum Qualifications:

• Required Education: Bachelors Degree in Marketing; Mass Communications; Journalism; Or Related Field
• Preferred - Masters - Related Field
• Required Experience: 7 years in Communications with a health care provider, corporate department or agency.
• Preferred Experience is 3 years working with health care experts and/or complex subject matter in addition to required experience.
• Copy Editing, Writing, and Media Relations skills are also required.
• Preferred Certification and Licensure is Accredited in Public Relations (APR).

BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!

BayCare Values: Demonstrate a consistent commitment to BayCare Health System’s core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.

Location: BayCare System Office West

Status: Full Time, Exempt: Yes

Shift Hours: 8:00 AM - 5:00 PM

On Call: No

How often will this team member be working remotely? Hybrid

Equal Opportunity Employer Veterans/Disabled