Syst Communications Strategist

BayCare Health System; Clearwater (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

BayCare Health System is seeking an experienced System Communications Strategist to drive multi-media communications for system-wide projects and campaigns. You will manage content creation, media relations, and collaboration with BayCare leaders and experts to craft impactful messages for diverse audiences.

The role requires a Bachelor’s degree in Marketing or related field, 7 years in healthcare communications, and strong copy editing and writing skills.

Qualifications

• Copy editing, writing, and media relations skills are required.
• 7 years in communications with a health care provider or equivalent.
• Experience collaborating with health care professionals and subject matter experts.

Responsibilities

• Develops and implements multi-media communications strategies for internal and external channels to support system-wide projects and campaigns.
• Creates and manages communications vehicles including press releases, newsletters, emails, and social content.
• Interacts with internal customers, BayCare leaders, and experts to gather information and draft content for dissemination to audiences (public, team members, media).
• Conducts media relations, including messages, materials, and scripts, and coaching for media interaction.
• Ensures content accuracy with fact-checking and appropriate reviews and approvals; supports issues management.
• Develops and monitors metrics to measure effectiveness and advise on program improvements.

Skills

Copy editing

Media relations

Writing

Strategic communications

Education

Bachelor's degree in Marketing

Bachelor's degree in Mass Communications

Masters - Related Field

Job description

At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

System Communications Strategist

Summary

This role is for a more experienced Communications professional dedicated to sharing BayCare's story with all audiences and who prioritizes collaboration, and flexibility to meet BayCare's needs.

• Develops and implements multi-media communications strategies for internal and external channels to support system-wide projects, service lines, specific divisions and campaigns.
• Creates and manages vehicles for communications initiatives including press releases, team member portal content, newsletters, emails, social media content, reports, meetings and events.
• Interacts and builds positive relationships with internal customers, BayCare leaders and subject matter experts to gather information and draft content (including visual) for dissemination to all audiences (public, team member, media).
• Conducts media relations, including preparation of messages, materials and scripts as well as coaching, counseling and media interaction.
• Assumes primary responsibility for fact-checking and securing appropriate reviews and approvals for content to ensure accuracy, completeness and relevance. Facilitates issues management activities.
• Develops and monitors metrics to measure the effectiveness of communications efforts and recommend improvements to the communications program as appropriate.

Minimum Qualifications

• Required Education: Bachelors Degree in Marketing; Mass Communications; Journalism; Or Related Field
• Preferred
• Masters - Related Field
• Required Experience: 7 years in Communications with a health care provider, corporate department or agency.
• Preferred Experience is 3 years working with health care experts and/or complex subject matter in addition to required experience.
• Copy Editing, Writing, and Media Relations skills are also required.
• Preferred Certification and Licensure is Accredited in Public Relations (APR).

Benefits

BayCare offers a competitive total reward package including benefits, paid time off, tuition reimbursement, 401k match and additional yearly contribution, yearly performance appraisals with merit increases, yearly team award bonus, community discounts and the chance to be part of an amazing team and a great place to work!

BayCare Values: Demonstrate a consistent commitment to BayCare Health System’s core values of trust, respect, and dignity in all interactions with patients, families, team members, and the community, supporting our shared responsibility to achieve excellence in the communities we serve.

Location: BayCare System Office West

Status: Full Time, Exempt: Yes

Shift Hours: 8:00 AM - 5:00 PM

Weekend Work: None

On Call: No

How often will this team member be working remotely? Hybrid

Equal Opportunity Employer Veterans/Disabled