Chief Marketing Analytics & Insights Leader

State Street; Boston (MA); In loco; USD 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

State Street is seeking a seasoned marketing analytics leader to drive performance insights, testing, and AI-enabled decisions across marketing teams and business partners. You will partner with Technology, Finance, Risk, and Compliance to build reliable analytics that guide budgets and campaigns in a complex B2B/B2C context.

The role emphasizes business judgment, clear communication, and the ability to foster a growth-minded analytics culture, with a focus on practical AI-enabled insights.

Competenze

• Experience leading marketing analytics in large organizations.
• Ability to translate data into actionable recommendations.
• Excellent communication with business partners and executives.

Mansioni

• Set a clear vision and roadmap for marketing data, analytics and insights.
• Create simple, shared measures across channels and outcomes.
• Lead dashboards design for executives and marketers with self-service capabilities.
• Build automated reporting and timely alerts to inform decisions.
• Improve marketing performance with test-and-learn, attribution and experiments.

Conoscenze

Marketing analytics

Data storytelling

Cross-functional collaboration

AI in marketing

Strumenti

Tableau

Power BI

Python

Descrizione del lavoro

State Street is seeking a seasoned marketing analytics leader to drive performance insights, testing, and AI-enabled decisions across marketing teams and business partners. You will partner with Technology, Finance, Risk, and Compliance to build reliable analytics that guide budgets and campaigns in a complex B2B/B2C context.

The role emphasizes business judgment, clear communication, and the ability to foster a growth-minded analytics culture, with a focus on practical AI-enabled insights.