Global Head of Marketing Operations, Data and Technology, Senior Vice President

State Street

Boston (MA)

Sur place

USD 190 000 - 260 000

Plein temps

Il y a 43 heures
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Résumé du poste

State Street in Boston seeks a seasoned marketing technology and operations leader to architect and run the marketing operating model—connecting strategy, technology, data, process, and people into an efficient, scalable system. This role translates a vision into a concrete plan, roadmap, and measurable results that drive growth and impact across global campaigns.

You will oversee the operating model architecture, marketing technology & AI, data architecture & measurement, and web publishing,

Qualifications

Responsabilités

  • Operating Model Architecture & Enterprise Roadmap: Serve as the architect and overseer of Marketing's end-to-end operating model, connecting strategy, technology, data, process, and people into one coherent, efficient system. Define the enterprise roadmap for marketing maturity, working closely with marketing partners to ensure technology and operations investments are sequenced against real business priority. Bring clear-minded, disciplined program management to marketing transformation, translating ambitious mission statements into concrete plans, milestones, and accountable owners. Continuously identify where the organization can do more with less, through smarter process design, better tooling, and more effective use of AI, rather than simply adding cost.
  • Marketing Technology & AI: Define and lead the firm's global marketing technology strategy and roadmap. Oversee the marketing technology ecosystem, ensuring platforms, tools, and workflows are integrated, scalable, and aligned to business priorities. Lead the strategy, governance, and adoption of AI across Marketing, identifying opportunities to improve productivity, execution, personalization, and business impact. Drive marketing transformation through automation, emerging technologies, and scalable operating models that modernize how Marketing works.
  • Data Architecture & Measurement Capabilities: Own marketing's data architecture and measurement infrastructure, ensuring the underlying systems, pipelines, and platforms are built to support attribution, performance measurement, and reporting at enterprise scale. Establish enterprise KPIs, dashboards, and reporting frameworks that connect marketing activity to business outcomes, in close partnership with the Analytics and Insights team sitting under the Head of Digital Marketing Strategy and Channels. Ensure the data foundation is reliable, well-governed, and scalable enough to power actionable insight, even as the analysis and interpretation of that data is led elsewhere in Marketing. Foster a culture of accountability, experimentation, and data-driven decision making across the function.
  • Web Operations & Digital Publishing: Own web operations and digital publishing infrastructure across our digital properties, ensuring reliable, scalable, and efficient publishing capabilities that support the marketers. Establish the operational standards, workflows, and platforms that govern how content is built, published, maintained, and retired across our digital ecosystem. Ensure web operations and publishing capabilities are engineered for agility and speed, without compromising the controls a large financial institution requires. Partner closely with the Head of Digital Marketing Strategy and Channels to align publishing infrastr

Description du poste

We Are Looking For:

We are looking for a seasoned marketing technology and operations leader who is the architect of our entire marketing operating model: an end-to-end thinker and proven operator with genuine technical depth, who understands not just what a modern marketing engine should do, but how to build, govern, and run one. Every brand campaign, every client experience, every piece of content we distribute, and every dollar we invest ultimately runs through the operating model this leader helps design and drive. This leader deeply understands the operations and controls a large, regulated financial institution that needs to run an agile, efficient digital ecosystem, one capable of powering the client experiences and engagements that our marketing teams create, and translating them into measurable business outcomes. We need a genuine visionary, someone who can see three years ahead and articulate where marketing technology, data, and operations need to go. But vision alone will not succeed in this role. Just as important, this is a proven operator: clear-minded, disciplined, and able to translate a mission into a plan, a plan into a roadmap, and a roadmap into results their team can actually deliver, quarter after quarter. It's also important that they are adaptive, they know how to prioritize, sequence and do more with less: finding leverage in process, technology, and talent.

Why This Role Matters:

As a core member of the Marketing Leadership Team, this leader will oversee marketing and web operations, business management, vendor and supplier management, marketing technology, data and AI strategy, and operational governance. They will build and evolve the systems, processes, and capabilities that let marketing plan, execute, measure, and optimize performance, while ensuring efficient operations, strong controls, and demonstrable business impact. This leader will drive marketing's transformation through the disciplined application of technology, automation, AI, data, and operational excellence, creating a modern, scalable organization that accelerates growth, improves productivity, and strengthens marketing's contribution to the firm's outcomes.

What You Will Be Responsible For:
Operating Model Architecture & Enterprise Roadmap

Serve as the architect and overseer of Marketing's end-to-end operating model, connecting strategy, technology, data, process, and people into one coherent, efficient system. Define the enterprise roadmap for marketing maturity, working closely with marketing partners to ensure technology and operations investments are sequenced against real business priority. Bring clear-minded, disciplined program management to marketing transformation, translating ambitious mission statements into concrete plans, milestones, and accountable owners. Continuously identify where the organization can do more with less, through smarter process design, better tooling, and more effective use of AI, rather than simply adding cost.

Marketing Technology & AI

Define and lead the firm's global marketing technology strategy and roadmap. Oversee the marketing technology ecosystem, ensuring platforms, tools, and workflows are integrated, scalable, and aligned to business priorities. Lead the strategy, governance, and adoption of AI across Marketing, identifying opportunities to improve productivity, execution, personalization, and business impact. Drive marketing transformation through automation, emerging technologies, and scalable operating models that modernize how Marketing works.

Data Architecture & Measurement Capabilities

Own marketing's data architecture and measurement infrastructure, ensuring the underlying systems, pipelines, and platforms are built to support attribution, performance measurement, and reporting at enterprise scale. Establish enterprise KPIs, dashboards, and reporting frameworks that connect marketing activity to business outcomes, in close partnership with the Analytics and Insights team sitting under the Head of Digital Marketing Strategy and Channels. Ensure the data foundation is reliable, well-governed, and scalable enough to power actionable insight, even as the analysis and interpretation of that data is led elsewhere in Marketing. Foster a culture of accountability, experimentation, and data-driven decision making across the function.

Web Operations & Digital Publishing

Own web operations and digital publishing infrastructure across our digital properties, ensuring reliable, scalable, and efficient publishing capabilities that support the marketers. Establish the operational standards, workflows, and platforms that govern how content is built, published, maintained, and retired across our digital ecosystem. Ensure web operations and publishing capabilities are engineered for agility and speed, without compromising the controls a large financial institution requires. Partner closely with the Head of Digital Marketing Strategy and Channels to align publishing infrastr

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