SVP, Marketing Effectiveness

Dentsu International Americas, LLC; New York (NY); On-site; USD 218,000 - 263,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid parental leave

Job summary

Dentsu is seeking a senior leader for Decisioning to shape how clients perceive our Marketing Effectiveness practice. You will drive external growth, foster internal partnerships, and collaborate with vendors to advance measurement solutions.

You will turn data into strategic assets across media and marketing, guiding analysts, engineers, and strategists toward innovative outcomes. The role requires deep expertise in media analytics, identity solutions, and cross-channel measurement, with

Qualifications

• Over 12 years of media analytics experience.
• Excellent communication and client-facing skills.
• Proven ability to lead analytics teams and mentor staff.
• Strong understanding of adtech/mattech and cross‑channel measurement.

Responsibilities

• Oversee tools, technology and platforms for the client with internal and external partners.
• Lead agency analytics development efforts including pitches and new business.
• Drive processes to improve efficiency and consistency across teams.
• Shape data analytics strategy and drive innovation across the decisioning function.
• Develop relationships with Agency leadership and key clients.
• Define vision for audience, measurement, and analytics across lines of business.
• Advise on data strategy, test-and-learn approaches and optimization.

Skills

Executive presence

Stakeholder management

Analytics leadership

Data storytelling

Adtech/Martech

Tools

DBM/DCM

Adobe Analytics

Marin

Prisma

Nielsen DAR

IAS

DMPs

Job description

Job Description

As the SVP of Decisioning you will support the EVP of Decisioning, shaping how current and prospective client perceive dentsu’s Marketing Effectiveness practice—simplifying complexity, instilling confidence in our capabilities, and championing innovative approaches to modern measurement. In this role, you will represent dentsu across three core areas: driving external growth, advancing internal partnerships, and collaborating with key vendors to shape industry leading measurement solutions. You’ll also be responsible for setting the tone of the wider Marketing Effectiveness teams learning agenda and trainings. Our Decisioning organization is expanding rapidly, increasing both the breadth and impact of our client work. Your mission is to turn data into a strategic asset across the full media and marketing landscape, working closely with agency and Decisioning leadership to reinforce dentsu’s position as a market innovator. You bring deep expertise across the evolving media, data, and technology ecosystem, using advanced tools and analytics to solve complex client challenges. You will collaborate with experts across data science, engineering, analytics, strategy, and planning—leveraging your influence to drive innovation and elevate our Decisioning capabilities. The ideal candidate has a strong foundation in media measurement, adtech/martech, identity solutions, people based marketing, and cross channel analytics. You excel at crafting compelling narratives for new business, have quantitative rigor, understand data activation, and possess the executive presence to work directly with senior clients and internal leaders.

Profile

We’re looking for a high-energy collaborator who is experienced working across complex pieces of business. The candidate is required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client’s culture, business objectives, and media strategy, and will have an appetite for innovation.

Responsibilities

• Oversee tools, technology and platforms utilized for the client working with internal and external partners
• Lead agency development efforts for analytics, including new and organic business pitches
• Drive process and procedures to support efficiency and consistency
• Drive strategic thinking and leadership for data analytics, insights and innovation
• Develop close working relationships with Agency leadership
• Help to set the vision for audience, competitive, measurement, reporting, and analytics across all lines of business
• Support and drive the client’s strategic philosophy for data and a particular strength in “test-and-learn” measurement and optimization

Requirements

• 12+ years relevant Media Analytics experience
• Communication & Relationship building: Client facing experience within media agencies, manage the analytics business for a portfolio of clients
• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect
• Management & Leadership: Agency departmental leadership ability
• Executive stakeholder management & vision setting
• Demonstrated thought leadership within the digital marketing or analytics industries
• Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction
• Mentor and develop skill-set of team
• Global business management exposure
• Media Expert: Possesses understanding of media planning and buying, with a focus on media metrics
• Analytics & Data Storytelling: Analytics experience within integrated or digital communications or media agency preferred
• Experience with Data Visualization & Storytelling
• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency
• Tidy Data & Databases: Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
• Experience with data sourcing, evaluation, onboarding and integration
• Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
• Quantitative: Working knowledge of machine learning, statistical testing, & regression modeling
• Qualitative: Familiarity with attitudinal surveys methods
• Ad/MarTech Knowledge: Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations
• Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma
• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools
• Project Management: Proficiency in a Project/Product Management
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required

Salary

The annual base salary range for this position is $217,500 - $263,062. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave,
• Paid parental leave.

Location

Chicago - N. State

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

EEO Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Company Culture

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-Hybrid #LI-AB2

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work